2021.09.17 update

madras celebrates its 100th anniversary: shoes that continue to reflect the times. The latest form of the brand that has continued to make made-in-Japan shoes, mainly using the Goodyear welt construct


Founded in 1921 as Asia Shoe Manufacturing, the company began making shoes using the Goodyear welt construction method. Later, in 1965, it formed a technical partnership with the Italian shoe manufacturer Madras and began focusing on the McKay construction method. In 1983, the company name became "Madras," and this year marks its 100th anniversary.

At madras 's headquarters, the Oguchi factory in Aichi Prefecture, they continue to produce shoes using advanced techniques, primarily the Goodyear welt construction method.


The company's history, which has focused on making shoes for the general public from the beginning, can be said to have reflected the changing demands for leather shoes in each era. The brand's recent focus on making shoes using functional materials such as Gore-Tex® footwear can also be seen as a response to modern needs. Last year, they were also quick to develop antiviral products.

The "Museo de Madras," a museum attached to the Oguchi factory, features various exhibits related to the company's shoemaking. The photo shows a meticulously detailed timeline of the company's history since its founding, which is truly impressive in its scale.

At this year's ISETAN Shoe Fair, madras will be offering a special edition version of their 100th-anniversary model, a reproduction of the "Young Madras" released in the 1970s, as well as limited-edition colors of shoes using the "Millennial Last," which was jointly developed with Isetan Men's. These shoes are truly ahead of their time.


Tassel loafers, a commemorative model for the 100th anniversary of the company's founding.


Madras stassel loafers M479 29,700 yen
□ Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes / Mitsukoshi Isetan Online Store
*Mitsukoshi Isetan Online Store is scheduled to begin sales around 2:00 PM on Saturday, September 25th.

This is a diffusion version of the "CENTO 2," a model commemorating the company's 100th anniversary. It features a Bolognese McKay construction for a comfortable fit. It has a handcrafted antique finish and an extra-light sole.


Gray color, available for pre-sale at ISETAN Shoe Fair.

Madras
Left: Straight tip M727G 33,000 yen
Right: Plain toe shoes M728G 33,000 yen
□ Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes / Mitsukoshi Isetan Online Store
*Mitsukoshi Isetan Online Store is scheduled to begin sales around 2:00 PM on Saturday, September 25th.

This gray colorway is a model developed in collaboration with Isetan Men's, using the "Millennial Last," and is available exclusively at the ISETAN Shoe Fair. The upper features GORE-TEX® fabric, and the heel uses a Vibram top lift.

During the event, we will be giving away a limited-edition novelty item to everyone who purchases madras shoes.
*Quantities are limited. Please note this in advance.


Available at Mitsukoshi Isetan Online Store
View madras brand page





Event Information
ISETAN Shoe Expo 2021
  • Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes
  • Depending on the crowd situation, we may hold a lottery to determine the order of entry.
    Depending on the crowd situation, we may limit the number of items you can purchase.
  • Some items will also be available for purchase at the Mitsukoshi Isetan online store.
    *Sales at the Mitsukoshi Isetan online store are scheduled to begin around 2:00 PM on Saturday, September 25th.




Isetan Shinjuku Store, Men's Building Men's Shoes account is here .
LINE WORKS (Inquiries), Instagram, etc.

Photograph: Takao Ohta
Text: Yukihiro Sugawara

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.