1. The "YourFIT365" measurement involves removing your socks and scanning your bare feet. There is a measurement space in the men's shoe section on the first basement floor Isetan Shinjuku Store, Men's Building , and appointments are given priority. Since the measurement requires rolling up the hems of your pants to near your ankles, pants with some room below the knee are recommended.



2. Mark the position of the ball of the foot (the joint bone at the base of the big toe and little toe) with a sticker. At this time, we also visually check the shape of the foot. This serves as a reference when viewing the scanned image, and also allows us to check the condition of the foot that may not be captured in the scanned image.



3. The shape of each foot is scanned. The scanner is carefully wiped after each measurement for hygiene reasons, as well as to prevent condensation from making accurate measurements difficult. The scanned data is immediately converted into a 3D image on a PC and checked in conjunction with the information obtained by the person taking the measurement.


4. In this way, customers can view and confirm the 3D image on the spot. The person taking the measurements will explain the information derived from the data, such as the difference between the left and right feet. They also ask for the year of birth during the measurement, which is used as a reference for determining the shoe last's tendencies. This allows for the development of shoe lasts based on more detailed data.


5. From the shoes whose last data is registered, shoes that are likely to fit your feet will be displayed according to their degree of fit. By downloading the app, you can access your measurement data yourself on your smartphone and also see recommendations. Recently, the selection of sneakers has also expanded.


This time, Okuno was interested in the "Millennial Last," which was developed for a younger generation, so she tried on loafers made with the Millennial Last from SCOTCH GRAIN . Although her foot data doesn't indicate a high degree of suitability, she was surprised by the snug, enveloping fit.

"The system itself, which suggests shoes that perfectly fit your foot shape, gives me a sense of security, and I was even more impressed by how well the selected shoes fit. Knowing the characteristics of my own feet and then trying on the recommended shoes makes the fitting even more noticeable," says Okuno. He also added that even for shoes for which the last data hasn't been loaded, the staff checks the 3D image data and then recommends shoes that fit well, which inspires confidence. "If I had the chance, I'd like to introduce it to 'SHOE BOYS' too," Okuno said with a smile.


During the ISETAN Shoe Fair, the first 50 customers who have their feet measured for the first time at "YourFIT365" and purchase shoes totaling 11,000 yen or more (including tax) will receive a free shoe tree.