2021.09.16 update

The story behind the development of the limited-edition Sanyoyama boots! A revival of the shoe last, designed with today's lifestyle in mind. | ISETAN Shoe Fair 2021

SANYO YAMACHO is celebrating its 20th anniversary this year. To commemorate this anniversary year, a new model using the "R202" last, which can be considered the brand's origin, will be sold at the ISETAN Shoe Fair. However, this commemorative model is not merely a return to its roots, but aims to be a timeless classic for the modern era, says Shinpei Saruwatari, the person in charge at SANYO YAMACHO .


(Left) Shinpei Saruwatari of Sanyo Shokai. He has been in charge of SANYO YAMACHO since the brand's inception. He says that these casual-style shoes are in line with today's lifestyle, but that it is also a challenge for SANYO YAMACHO which has specialized in dress shoes.
(Right) The base last and the new designs for this season. This season, we are also offering wing derbies and double monk straps using the R202 last.

"I feel like wearing a tie is no longer a necessity even in business settings. Last fall, I often wore jackets without ties. I thought the volume of the R202 was a good match for that look."

This is the base last for the "R202". Currently, a version with a smaller heel cup is used. It features a good width, a short nose, and a low instep (size 2).

The style that Saruwatari chose is a derby with a country feel, featuring a rubber sole and storm welt. Furthermore, he modified the pattern of the wingtip, used thicker stitching thread, and made the perforations on the toe cap larger, creating a moderate sense of volume overall. For the upper, he chose Horween's "Chromexcel" leather, which has a rugged feel.


Sanyo-yamacho
"Kenjiro" 75,900 yen each
□Isetan Shinjuku Store, Men's Building, B1 Floor, Men's Shoes / Mitsukoshi Isetan Online Store
*Mitsukoshi Isetan Online Store is scheduled to begin sales around 2:00 PM on Saturday, September 25th.

The upper is made of Horween's "Chromexcel" leather, and it features a double sole with a Vibram rubber outsole. The laces have visible eyelets for a casual look. Available in two colors: black and dark brown.


"The texture of this leather goes well with the rubber sole. Also, it's soft, so it's very comfortable to wear," says Saruwatari. It's a pair of shoes that makes you want to wear them right now.


View Sanyo Yamachou products at the Mitsukoshi Isetan online store.







Event Information
ISETAN Shoe Expo 2021
  • Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes
  • Depending on the crowd situation, we may hold a lottery to determine the order of entry.
    Depending on the crowd situation, we may limit the number of items you can purchase.
  • Some items will also be available for purchase at the Mitsukoshi Isetan online store.
    *Sales at the Mitsukoshi Isetan online store are scheduled to begin around 2:00 PM on Saturday, September 25th.




Isetan Shinjuku Store, Men's Building Men's Shoes account is here .
LINE WORKS (Inquiries), Instagram, etc.

Text: Yukihiro Sugawara
Photograph: Takao Ohta

*The information in this article is current as of the publication date. Product information may be revised or changed without notice.
*All prices include tax.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.