EVENT
2021.09.06 update

We are hosting "my condition," a health-conscious curated pop-up event for men who want to always perform at their best.

09.08 Wed -09.21 Tue
Isetan Shinjuku Men's Building 1F Promotion
"Googling" and "tagging." In this age, we can find and discover the information we want to know. On the other hand, it's also true that if we have to be selective within our limited time, the information we see will naturally be limited to what's within our own territory.

Isetan Shinjuku Store, Men's Building , is hosting a promotion that goes beyond the realm of fashion, offering opportunities to discover a "new you" through serendipitous experiences such as chance encounters and unexpected discoveries related to "things, events, and moments." The first phase of this promotion is about to begin.


"my condition" is a curated shop featuring items that contribute to physical and mental health.

Many people tend to fall ill during seasonal changes. In today's world, where the importance of managing one's own health is increasing, Isetan Men's is opening a limited-time shop called "my condition" at the Isetan Shinjuku Store, Men's Building 1st floor promotion area, curating items that contribute to physical and mental well-being.



The collection includes the "zauna suit" designed by Deportare Club, a personal gym headed by Yuma Takeshita, who has been involved in the physical transformation of top athletes, and the "ISWIM×Snow Peak×Food Loss Bank Trout Printed Tee," a T-shirt created in collaboration with two companies by I SWIM AND TRAVEL AROUND THE WORLD, run by Rio Olympic finalist YASU.

In addition, Isetan Men's Net has published two special articles in conjunction with the promotion. One is a dialogue between Mikie Sasano, daughter of the sauna enthusiast "Shikiji," and Mr. Takeshita of Deportare Club, who discuss the importance of "sweating" in creating physical and mental condition. The other is a three-way dialogue between YASU and two people he respects as seniors in the fashion world, freelance planner Akira Taneichi and stylist Atsushi Hashimoto, where they discuss the appeal of I SWIM and how to maintain good physical condition.

Here is an overview of the product lineup.

  1. #01. Deportare CLUB
  2. #02.I SWIM AND TRAVEL AROUND THE WORLD
  3. #03. CBD-related products


#01. Deportare CLUB


Deportare CLUB is a members-only personal training gym located in Nishi-Azabu, Minato-ku.
Aiming to realize its club vision of "evolving the physical and mental health of humankind," the club supports the physical and mental well-being of its members by guiding all elements to their optimal and appropriate state, based on the knowledge and experience accumulated through coaching world-class athletes and business elites.

zauna "zauna suit" 33,000 yen (Sizes: S, M, L, XL, XXL)

View Products


zauna “zauna porch” 5,500 yen

View Products


▢Isetan Isetan Shinjuku Store, Men's Building 1F Promotion / Mitsukoshi Isetan Online Store
*Sales period: September 8th (Wed) - September 21st (Tue)


In addition to the evolved sportswear "zauna suit" that combines design and functionality, the lineup includes many products developed based on the vision of Deportare Club, such as protein (whey protein) and chlorella (Yaeyama chlorella) that help eliminate waste, maintain a healthy body, and support overall well-being.

[Related Articles]
• [Interview] What is the ultimate "well-being experience" you can have at home to maintain peak condition?
・The web magazine 'zaumag', which specializes in "sweating," "health," and "exercise," has published a special issue for Isetan Men's. https://zaumag.net/ *Updated on 9/8 (Wed)




#02.I SWIM AND TRAVEL AROUND THE WORLD

I SWIM AND TRAVEL AROUND THE WORLD is a brand created by YASU, who represented Japan in open water swimming at the 2012 London Olympics and the 2016 Rio de Janeiro Olympics, where he achieved an 8th place finish. Having traveled the world as a professional athlete, YASU noticed the large number of people who incorporate swimming into their lifestyle, and developed the brand as a swimwear brand that also fulfills fashion requirements as streetwear, similar to outdoor and surf brands.

I SWIM AND TRAVEL AROUND THE WORLD
“ISWIM×Snow Peak×Food Loss Bank Trout Printed Tee”
Adult size: ¥14,960 View product
Children's size: ¥7,590 View product
▢Isetan Isetan Shinjuku Store, Men's Building 1F Promotion / Mitsukoshi Isetan Online Store
* exclusively at Isetan Shinjuku Store
*Sales period: September 8th (Wed) - September 21st (Tue)


Connecting swimming and fashion, a range of apparel and accessories suitable for both casual and formal occasions have arrived. The collaborative T-shirt between Snow Peak, Food Loss Bank, and another company is available exclusively at Isetan Shinjuku and the Mitsukoshi Isetan online store.

---Regarding the environmental initiatives of the three companies---
In recent times, various environmental problems have been highlighted around the world. We at I swim sympathize with FOOD LOSS BANK's efforts to encourage people to view these environmental problems as their own and to cherish diversity across generations. As part of our collaboration with Snow Peak and FOOD LOSS BANK, we will be releasing an exclusive printed T-shirt that has undergone an environmentally conscious manufacturing process. The T-shirt fabric is made from 100% organic cotton (GOTS certified) that does not use pesticides and prevents water pollution. The print dye is made from waste materials and charcoal (ash) produced when camping, in true Snow Peak style. The front graphic features a trout drawn by an elementary school student (George Harrison, FOOD LOSS BANK Junior Ambassador) who is working on SDG issues, and the graphic appeals to the richness of nature. The back is printed with the corporate logos of the three companies, signifying their commitment to environmental issues.

[Related Articles]
・[Interview] What is I SWIM, the lifestyle brand created by Olympians? | Akira Taneichi x Atsushi Hashimoto x YASU




#03. CBD Editing


Featuring nine carefully selected brands, including Endoca, a Danish brand known as a pioneer in CBD, and Elixinol, which has contributed to the development of CBD culture in Japan, this collection offers a unique selection of "healing" experiences.
Endoca "WHIPPED BODY BUTTER" ¥5,500 Isetan Shinjuku Store, Men's Building 1F Promotion
*Sales period: September 8th (Wed) - September 21st (Tue)

Currently, CBD-related products are gaining attention in Japan as a "healing" oil, and we offer supplements and goods recommended for improving people's physical condition from within.

■ Exhibiting Brands
E3Live / Elixinol / ENDOCA / HEMPS / im Protein / itoma / ORS / Sunfood Superfoods / SUPERFOOD NUTRIENTS


View "my condition" related products at the Mitsukoshi Isetan Online Store.



Event Information
"my conditioner" promotion
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion / Mitsukoshi Isetan Online Store


  • Isetan Shinjuku Store, Men's Building 1st Floor, Promotion



  • *The floor map shown is from the time of publication. The latest version can be found here .

LINE WORKS (for inquiries via chat) is available here.


Shop online at "Mitsukoshi Isetan Remote Shopping"
Wherever you are, you'll be treated to the same level of service you'd expect at a department store, even when purchasing items in-store.
Within the app, you can handle everything from customer service to payment and product pickup, no matter where you are.
You can view the items in person via chat or video call.
To use Mitsukoshi Isetan Remote Shopping, you need to log in to the dedicated app.
For further information on how to use it, please see here.

► About Mitsukoshi Isetan Remote Shopping

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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