blurhms , which will be starting a permanent presence this season at the Men Isetan Shinjuku Store, Men's Building , will be holding its first promotion from September 8th (Wed) to September 14th (Tue).

In addition to the Fall/Winter 2021 collection, we will be accepting pre-orders for a special collaboration sneaker with REPRODUCTION OF FOUND, and a limited number of collaboration sneaker paintings drawn by BANANA YAMAMOTO will also be released.

Established in 2012, blurhms is a brand that prioritizes comfort, meticulous craftsmanship, a relaxed feel, and ease of use. The brand name is a portmanteau of "blur" and "hmm...", signifying that good things are created through careful consideration. Backed by comfortable fabrics made from high-quality materials and delicate, exceptional sewing and processing by Japanese craftsmen and technicians, blurhms offers items that are subtly playful and meticulously crafted down to the smallest detail.

Additionally, blurhmsROOTSTOCK , which spun off in 2017, is a brand comprised of more standard items. With a focus on material development, it offers durable, high-quality items that become more comfortable with each wash, and are simple yet timeless.

This promotion will showcase the blurhms blurhmsROOTSTOCK Fall/Winter 2021 collection. This will also be an opportunity to see items that have sold out at other stores, so please look forward to it.

▶View blurhms products at Mitsukoshi Isetan Online Store

Furthermore, this promotion allows for pre-orders of collaboration sneakers with REPRODUCTION OF FOUND, a brand that recreates timeless and universal items, primarily military items, in a modern way.

Inspired by trainer shoes from the UK, France, Canada, and Germany, these multi-military trainer shoes feature a sophisticated look with four different tones of suede layered on the upper. Incorporating the military elements that both brands excel at, these collaborative sneakers are available in two colors: gray and olive. We will be accepting pre-orders for a limited number of these shoes ahead of other releases.

Furthermore, a special painting created by pointillist artist BANANA YAMAMOTO, depicting these collaboration sneakers, will also be released. Limited to just nine pieces with serial numbers, it will be available for ¥19,800, so don't miss out!

▶View blurhms products at Mitsukoshi Isetan Online Store

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