From Wednesday, September 8th to Tuesday, September 21st, Isetan Shinjuku Store, Men's Building , 1st floor Cosmetics section will host a pop-up shop for the gender-neutral skincare and body care brand JUICE. They will be showcasing skincare and body care items based on high-quality camellia oil from Kakara Island in Saga Prefecture.

►View juice products at Mitsukoshi Isetan Online Store

This golden juice has no rules for use!

Juice was created with the idea that people should be able to freely coordinate and layer their outfits according to their mood and preferences, just like mixing and matching their favorite wardrobe pieces. Its skincare products primarily use camellia oil, which grows naturally on Kakarajima Island, off the coast of Karatsu City, Saga Prefecture.
Among the many varieties of camellias, the camellias from Kakara Island are of the Camellia japonica species, with an oleic acid content of over 85%, and the oil is 100% natural with no additives whatsoever. The "wild camellias" grown in untouched primeval forests are managed without the use of pesticides, chemical fertilizers, or herbicides.

Camellia oil, beloved alongside olive oil and jojoba oil as one of the world's three great oils, is characterized by its excellent moisturizing properties. Because it contains a high amount of oleic acid, the same as the main component of sebum, it is easily absorbed by the skin and is also valued as a moisturizing anti-aging treatment*. When applied to the skin, it creates a moisturizing veil, and when applied to the hair, it protects the cuticles and adds shine, making it appealing as a multi-purpose and gender-neutral oil that can be used on the face, décolleté, body, hair, and nails.

Let us introduce our juice lineup!

Beauty Oil Rich Skin & Hair Oil

A 100% natural oil made only from pure plant oils and essential oils. It combines wild camellia oil from Kakara Island with richly moisturizing argan oil. The rich oil envelops the skin in a veil of moisture, giving it elasticity, firmness, and a smooth finish. It can be used on the face, body, and hair for noticeable anti-aging care* and intensive care on dry areas. A luxurious feeling unique to pure oils, as if being absorbed into the skin, is also a characteristic feature. It has a subtle bitter citrus scent.

Essential Balm Lip, Hand & Body Balm

This "skin guardian" balm easily moisturizes the entire body, addressing concerns about dryness and roughness. It can be used on lips and face, as well as hands, nails, and even elbows and heels prone to dryness and roughness. The soft oil balm melts at body temperature, quickly penetrating the stratum corneum to soften the skin and protect it from dryness.

Recommended for creating nuanced hairstyles and protecting dry, frizzy ends. It has a refreshing citrus herb scent with notes of lemon and ho leaf.

Essential Cream Hand & Body Cream

This body cream provides refreshing hydration to dry skin all over. It contains Kakara Island's wild camellia oil, which is easily absorbed by the skin, along with jojoba oil and shea butter to keep skin soft and moisturized. Its non-greasy formula makes it ideal for daytime hand care and body care during warmer months. It features a refreshing woody citrus scent with bitter orange and eucalyptus essential oils.

Essential Hand Cream (Hand Cream)

This grapefruit-scented hand cream leaves skin soft, supple, and deeply moisturized, providing refreshing hydration to dry hands. It contains Kakara Island's wild camellia oil (camellia seed oil), which is easily absorbed and provides moisture, along with jojoba oil and shea butter to keep skin soft. Its non-greasy formula makes it ideal for daytime hand care or as a nighttime treatment.

Essential Foam Wash Hand & Body Foam Wash

This hand and body cleanser comes out as a mousse-like foam. Kakara Island's wild camellia oil protects skin's moisture while its gentle cleansing power leaves skin feeling refreshed. The creamy, resilient foam envelops your body, providing a comfortable washing experience. Relax during your bath time while enjoying the gentle woody-floral scent of rosemary and chamomile.

Skincare kit

A skincare kit from Juice has arrived. This set includes three items: "Essential Foam Wash 380mL," a hand and body cleanser that dispenses as a mousse-like foam; "Essential Cream 80mL," formulated with jojoba oil and shea butter to moisturize and soften the skin; and a drawstring pouch featuring the brand logo. The simple yet sophisticated packaging makes it an ideal gift for someone special.

►View juice products at Mitsukoshi Isetan Online Store

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