Since its founding in 1884, Breitling has played a leading role in the development of high-precision timepieces and wristwatch chronographs. Today, it continues to be a brand that enjoys high international acclaim, including its uncompromising and exceptional design.

Breitling will be holding its first-ever pop-up store at Isetan Shinjuku Store, Men's Building , 3rd floor, Men Isetan Shinjuku Store, Men's Building Designers section, from Wednesday, September 8th to Tuesday, September 14th. You can experience the world of Breitling on the same floor.

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Breitling has long maintained a close relationship with the aviation industry, sharing in the wonderful moments as humanity began to freely traverse the skies. Known for its spirit of innovation, the brand takes the initiative not only in developing a wide range of products but also in its commitment to sustainability. It manufactures its own movements, and the quality of all its watches is guaranteed as "Swiss Made, COSC Certified Chronometer."

Among them , the "Chronomat," which can be called Breitling's icon, is a model that holds an important place in the brand's history. In 2020, it underwent a complete redesign based on the Frecce Tricolori Chronograph, which was developed in 1983 in collaboration with the Italian Air Force.

"Chronomat B01 42 Japan Edition"
979,000 yen

Stainless steel case: 42mm diameter / Chronograph / Approx. 70-hour power reserve / 200m water resistance / Automatic winding
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"Super Chronomat B01 44"
1,067,000 yen

Stainless steel case: 44mm diameter / Chronograph / Approx. 70-hour power reserve / 200m water resistance / Automatic winding

The Japan-exclusive versions of the "Chronomat B01 42" include a model with a black and silver dial and a silver chronograph second hand, and a special edition with a black mother-of-pearl dial and a striking gold "B logo."

The "Super Chronomat," unveiled in 2021, is a more powerful and sporty model, featuring a larger 44mm case and a ceramic-inserted bezel—a first for the series.

This pop-up store will feature and showcase the latest "Chronomat" model. Don't miss this opportunity to experience Breitling firsthand.

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