2021.06.01 update

ISETAN MAGMA-kan is hosting a pop-up store by MAGMA, an artist unit that repurposes discarded materials and furniture to give them a new life.

06.02 Wed -06.22 Tue
Isetan Shinjuku Men's Building 2F Men's Creators

The artist unit magma, which repurposes discarded materials and furniture and gives them a new life with their unique sense of color, will be holding their first-ever "ISETAN MAGMA Pavilion" at the Isetan Isetan Shinjuku Store, Men's Building 2nd floor Men's Creators from June 2nd (Wed) to June 22nd (Tue).

View Magma products at the Mitsukoshi Isetan online store.

*Sales at the Mitsukoshi Isetan online store are scheduled to begin around 10:00 AM on Wednesday, June 2nd.
(Some products will be displayed around 10:00 AM on Wednesday, June 2nd, and sales are scheduled to begin around noon on Thursday, June 3rd.)

[Related Article] Artist unit "magma" that works magic on discarded materials, moving to the next stage after more than 10 years since its formation.


Table: 1,100,000 yen (In-store sales only)
(H72 × W80.5 × D146.5cm)
View Products

Speakers: 660,000 yen (In-store sales only)

View Products

*The images of both the table and speakers are from the time of the interview and are still under production. You can view them in the digital catalog on the Mitsukoshi Isetan online store. It is scheduled to be available from around 10:00 AM on Wednesday, June 2nd.

"Everything from fixtures to furniture is for sale. Magma's lifestyle shop opens at Isetan," is the theme of "ISETAN MAGMA Store," which will feature large furniture such as tables, chairs, sofas, and sideboards, as well as everyday items such as speakers, lamps, and mirrors, and new works that are slightly different from previous works, with a chic atmosphere and subdued color schemes.

Isetan Shinjuku Store, Men's Building only




Tote bags: 8,800 yen each
(H39×W42×D11.5cm)
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T-shirt 7,700 yen

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The logo features "SHIN19 (Shinjuku)," a play on the name "ISETAN."



T-shirt 7,700 yen

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The familiar character PAGMA and a logo inspired by the Japanese character "イ" from "イロハニホヘト," the first characters displayed on a cathode ray tube television in Japan, are featured on the chest.

Furthermore, from Magma's unique perspective, a tote bag has been created that faithfully reproduces Isetan's shopping bag, but with longer handles so it can also be carried on the shoulder. In addition, two types of original T-shirts from the brand, which are always popular whenever they are released at each exhibition, are available. Both are exclusive to Isetan Shinjuku Store, Men's Building , and will be sold in stores as well as on the Mitsukoshi Isetan online store, so don't miss out.


  • magma
  • An artist unit formed by Jun Sugiyama and Kenichi Miyazawa.
    Combining discarded materials, resins, and electrical appliances to create a unique worldview, he works extensively not only on art but also on furniture, products, and spatial design direction and production. In 2017, he celebrated his 10th anniversary with a major exhibition at Laforet Museum Harajuku. Recent achievements include artwork for the film "WE ARE LITTLE ZOMBIES," collaborations with the LA-based art and creative group Brain Dead, artwork for offices such as Mercari and BOSCH, and providing artwork for numerous musicians including Yuzu, Sakanaction, and PUNPEE. His works, which fuse a nostalgic analog feel with crazy colors, have attracted attention both domestically and internationally.

    Web: http://magma-web.jp/
    Instagram: @magma.jp
View Magma products at the Mitsukoshi Isetan online store.

*Sales at the Mitsukoshi Isetan online store are scheduled to begin around 10:00 AM on Wednesday, June 2nd.
(Some products will be displayed around 10:00 AM on Wednesday, June 2nd, and sales are scheduled to begin around noon on Thursday, June 3rd.)

Event Information
Magma Pop-up Store "ISETAN MAGMA Hall"
  • Venue: Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators
Click here for information on business hours.
*Please note that due to various circumstances, the event may be changed or canceled without prior notice.

During the event, you can enjoy shopping through video consultations via the Mitsukoshi Isetan remote shopping app. We apologize for any inconvenience this may cause and appreciate your understanding.

*Cash on delivery, MI Card telephone orders, and remote shopping will be accepted from noon on Thursday, June 3rd.

Click here for the Mitsukoshi Isetan remote shopping app.


Photograph: TAGAWA YUTARO (CEKAI)
Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.


For inquiries, please contact: Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.