A collaboration with Sapporo Draft Beer Black Label, the "adult's draft beer" that Aniki has been waiting for! "Ani Shop 3," featuring a full range of spring and summer items, is now open in the men's
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The third installment of "Ani Shop," a limited-time shop born from a collaboration between Eiji Katano, also known as "Aniki," popular for his classic fashion and Showa-era bar-themed content, and Isetan Men's, will be held from Wednesday, April 28th to Tuesday, May 4th at Isetan Shinjuku Store, Men's Building B1F, Bags section.
This time at "Ani Shop 3," Ani's exclusive items that you can enjoy wearing will be available, as well as Ani's long-awaited first collaboration goods with Sapporo Beer. They will also be available for a limited time at the Mitsukoshi Isetan online store starting April 28th (Wednesday).
Please note that sales at the Mitsukoshi Isetan online store will proceed as planned.
Aniki introduces the highlights of "Ani Shop 3"!
The items that appear in "AniShop" each time are products that I personally think, "I want this," or "It would be even cooler if it had these details," so we don't decide on a concept or theme beforehand and then create the product lineup.
This lineup features the Ani-exclusive Le Saint Pareille coveralls and Superga sneakers that sold out instantly at "Ani Shop 1," now upgraded for spring and summer. In addition, there are Ani-Pokemon T-shirts from Goodwear making their debut at "Ani Shop," collaborative items with "Sapporo Draft Beer Black Label," and specially designed beer glasses, among other items that are uniquely crafted.
We've prepared S-size T-shirts that women can wear, as well as souvenir items, which were requested during the previous two "AniShop" events, so there's something for everyone to enjoy.
Let's fill our pockets with rainbows of hope and live life with a positive attitude!
This is an AniPoke T-shirt from GOODWEAR, a brand making its debut at AniShop. It's a classic mock neck standard T-shirt, but this one was specially ordered from GOODWEAR to have the pocket positioned lower than ever before in GOODWEAR's history. The pocket is half an inch lower for sizes S and M, and one inch lower for size L.
Colors: White, Black *Includes sticker □Mitsukoshi Isetan Online Store *Sales scheduled to begin around 10:00 AM on Wednesday, April 28th
The material is a 7.2-ounce heavy-weight cotton jersey that the brand has been committed to making in the USA since its founding, and it can be worn with the feel of a lightweight cotton knit. The tag at the neck, "GOT A POCKETFUL OF RAINBOWS," is an homage to the famous YMO song, but it also carries the message, "Let's live positively with a pocket full of rainbows of hope." The understated ANK embroidery is also a key feature.
The Animal Skin twill version is now available in three colors.
This is the second installment of the Ani-exclusive coverall, a collaboration item with Le Saint Pareil that was well-received at "Ani Shop 1". It is based on the original cotton twill jacket that appeared in the 1950s. It features a deep V-neck and a large rounded collar, but this time it has been updated from the heavy, elegant moleskin that was popular last time to cotton twill that has a moderate texture and can be enjoyed lightly. Furthermore, this time, in addition to the standard colors of black and navy, white will also be available.
The second collaboration between Ani and Superga is all white!
Based on the popular and instantly sold-out Superga classic "2390-COTU" Ani-exclusive (all-black) model from the last event, this time we've created an all-white version perfect for the spring and summer seasons. We've added a contrasting white color to the previous all-black exclusive, hoping that men will embrace the "black and white" look!
NO BEER NO LIFE ANK──A collaboration item with "Sapporo Draft Beer Black Label" makes its debut!
The highlight of this event is undoubtedly this souvenir item.
"I'd like to ride the elevator for adults too..." So, I proposed this to Sapporo Beer and it became a collaborative item. It comes as a set with an original Anisa Coche bag that contains four bottles of Sapporo Draft Beer Black Label (350ml).
I've always loved Sapporo Beer's non-commercial promotional goods, and among them, I thought the "black apron with a star" was really cool, so the idea of creating something with it was the starting point. Initially, my ideal was to collect all the unused star aprons from around the country and reconstruct them, but that proved difficult, so I created a meticulously crafted sacoche that closely resembles the material and design of the apron.
*Exclusive to Mitsukoshi Isetan *Delivery from May 20th (Thu) onwards □Mitsukoshi Isetan Online Store *Scheduled to be displayed and sold from around 10:00 AM on April 28th (Wed)
The front features a star mark that recreates the image of an apron, while the back is printed with the motto "NO BEER NO LIFE ANK." It will be sold at a thank-you price (3900 yen excluding tax) as a token of our gratitude and love.
When you hear the name "Aniki," you probably think of Sapporo Beer's Akaboshi, a heat-treated beer, but the sequence of "first drinking draft Kuro Label, and then continuing to drink Akaboshi from the bottle" is also essential. The original sticker that comes with it is also a must-see.
Drinking Sapporo Black Label draft beer at Aniglass—let's all ride the "adult elevator" together to Isetan Shinjuku Store, Men's Building (lol)
Order period: April 28th (Wed) 10:00 AM to May 4th (Tue/Holiday) 8:00 PM Estimated delivery: Late June onwards □Mitsukoshi Isetan Online Store *Sales scheduled to begin around 10:00 AM on April 28th (Wed)
Another item worth noting is the small beer glass, an essential item when drinking beer. These are meticulously crafted glasses, using the commercial-sized glassware from Toyo Sasaki Glass, a Japanese glass tableware manufacturer with over 140 years of history, and featuring three different anime logo designs. This set of six glasses (two of each of the three designs) is something we're very proud of.
These will be available for pre-order exclusively through the Mitsukoshi Isetan online store, but they will also be on display in-store during the pop-up period, so you can see and touch them in person. Delivery will be from late June onwards, and we hope that those who are drinking at home more often will enjoy their beer with Aniglass.
■ [Related Article] "AniShop" powers up, third pop-up shop appears for a limited time.
■ Click here for articles about AniShop
AniTube is available here.
- Instagram accounts: Isetan Mens: @isetanmens / Eiji Katano: @eijikatano
- In this article, Mr. Katano will introduce the Ani Shop 3 exclusive products.
- *Please note that due to various circumstances, the event may be changed or canceled without prior notice.
- Venue: Isetan Shinjuku Store, Men's Building B1F (Bags)
- *Please note that due to various circumstances, the event may be changed or canceled without prior notice.
Photo: SUZUKI SHIMPEI
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
For inquiries, please contact Isetan Shinjuku Store, Men's Building B1F, Bags, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
