From Wednesday, April 14th, a pop-up promotion for giannetto, the casual line of Sanfort, a dress shirt manufacturer founded in 1979, will be held at the Men's Tailored Clothing section on the 5th floor of Isetan Shinjuku Store, Men's Building Store.

Based on the traditional techniques of shirtmaking, Giannetto creates comfortable shirts thanks to the favorable environment of Portofino, one of Southern Italy's leading resort towns, and the rich creativity of designer Vincenzo Sansonne. Although machine-made, the shirts have elements that attract fans, such as soft collars and sleeves that are attached afterwards to accommodate movement, and are expressed through a wide variety of original fabrics.

This promotion will showcase a wide variety of options, primarily focusing on the long-standing bestseller, the "84 Model." This model features a cutaway design that looks best when the buttons are open, and has a clean, streamlined look without a placket. It has a slim fit and can be worn on its own, or as an outer shirt by unbuttoning it over a t-shirt. The length is also just right, making it convenient to tuck in when wearing it as an inner layer under a jacket.

The "Gold Sun" series also makes its debut, featuring a gold embroidery of the sun logo, a Giannetto icon usually found below the second button. This series, which creates an impactful look as if you're wearing a necklace when it's glimpsed, is an exclusive item only available at Isetan Shinjuku Store, Men's Building . In addition, there are linen color variations and shirts that will only be available during this period. Furthermore, some models are available in neck sizes from 37cm to 49cm, making this a special opportunity for those who are unsure about their size.

We encourage you to check out Giannetto 's shirts, which can be matched with a variety of styles depending on the occasion and outfit.

View Giannetto products at the Mitsukoshi Isetan online store.