This spring, the fragrance corner on the 1st floor Isetan Shinjuku Store, Men's Building , has expanded. Brands previously only available at the Mitsukoshi Isetan online store have been added, bringing the total number of brands available in-store to 11. Why not try out the fragrances in-store and discover a new scent to match the season and your mood?

So, this time, we'll introduce limited editions and recommended fragrances from six brands.

Mitsukoshi Isetan Online Store | Men's Cosmetics & Fragrance Selection is available here.

1: ACQUA DI PARMA

From ACQUA DI PARMA , a prestigious fragrance house symbolizing Italian elegance, comes a miniature set featuring five of the most popular fragrances from their "Blue Mediterraneo" line. The "Blue Mediterraneo Miniature Set," which was originally released in limited quantities in 2019, will be available again from March 31st (Wednesday) in limited quantities.

This set includes five different eau de toilettes—Arancia, Bergamot, Myrtle, Fico, and Chinotto—making it perfect for those who want to try "Bleu Mediterraneo" or as a gift.

View ACQUA DI PARMA products at the Mitsukoshi Isetan online store.

2: YOUFIRST

UFIRST, a fragrance brand from Milan, Italy, continues to create products made in Milan, based on the concept of "the blessings of nature and self-renewal."

The newest fragrance, "Basil & Sea Breeze," which debuted last summer, has a refreshing, clear scent that is perfect for spring and summer. And the Eau de Parfum "Velvet Woods" expresses untouched nature along with the sacredness and allure of the forest. It has been very popular since its arrival in Japan.

View U-First products at the Mitsukoshi Isetan online store.

3: 100BON

100BON was founded in Lyon, France in 2017. Its main products are natural fragrances made from 100% natural ingredients derived from flowers, trees, and fruits, and alcohol derived from organic wheat.

Among them, "Eau de Thé & Ginger" has a refreshing citrus scent accented with ginger and other spices, making it a light and invigorating fragrance. The 15mL size is convenient for carrying in your bag.

View 100BON products at the Mitsukoshi Isetan online store.

4: TOM FORD BEAUTY

TOM FORD BEAUTY offers captivating collections that highlight the individuality of each person. "Neroli Portofino Forte" is a fragrance that expresses the theme of "Neroli Portofino" even more boldly while enhancing its refreshing quality. The core floral scent is combined with the richness and depth of elegance of a classic eau de cologne.

With its blend of the scents of trees growing along the Italian coast and smooth leather, this fragrance, with its bold and passionate character, is arguably the pinnacle of fragrance in the Neroli Portofino collection.

"Soleil Neige" represents the brighter side of Soleil, and is the complete opposite of the solar floral scent of "Soleil Blanc." It expresses the winter light shining on the snow through fragrance.

The inspiration for "Soleil Neige" from "Tom Ford Soleil" comes from a holiday spent in secluded locations, traversing from Courchevel to Megève. This private blend fragrance captures the gentle shimmer of the sun setting over the snow.

View TOM FORD BEAUTY products at the Mitsukoshi Isetan online store.

5: MOLTON BROWN

MOLTON BROWN fragrances are blended by perfumers with diverse personalities who fully unleash their creativity.

"Cypress & Sea Fennel Eau de Parfum" is a marine-note fragrance that embodies the brand's pioneering spirit. With cypress and sea fennel as the leading notes, it's given a modern twist with bergamot and fig leaf. Signature cardamom notes add a sweet, aromatic, and subtly spicy touch.

On the other hand, "Russian Leather Eau de Toilette" has a dark, mysterious, and deep leather note fragrance. The leather accord and woody aroma of black pepper evoke the wilderness of Siberia.

View MOLTON BROWN products at the Mitsukoshi Isetan online store.

6: OLFACTIVE STUDIO

Olfactive Studio is a unique fragrance brand, where perfumers draw inspiration from the work of photographers to create their fragrances. Both the photographs and the fragrances capture a single moment, evoking past experiences and memories. Olfactive Studio fragrances offer an elegant and unconventional worldview.

"Still Life in Rio" is inspired by the work of Brazilian photographer Flavio Veloso, who photographed the city from the observation deck of the Christ the Redeemer statue on Corcovado Hill. It captures the beauty of Rio in that special moment when the sky shines and a golden halo spreads across the sky, and expresses this beauty in a new and unique fragrance that begins with the exotic and bright scents of yuzu and ginger.

List of brands

100BON

ACQUA DI PARMA

FREDERIC MALLE

Kilian

MOLTON BROWN

OLFACTIVE STUDIO

PENHALIGON'S

SERGE LUTENS

STORIE VENEZIANE By VALMONT

TOM FORD BEAUTY

YOUFIRST

April Event Information

■ April 21st (Wed) - April 27th (Tue) Olfactive Studio Promotion

■ April 28th (Wed) - May 11th (Tue) PENHALIGON'S Promotion

Mitsukoshi Isetan Online Store | Men's Cosmetics & Fragrance Selection is available here.

Mitsukoshi Isetan Online Store | Click here for our special feature on men's cosmetics (fragrances, perfumes, and aroma diffusers)