New items for the Spring/Summer 2021 season have arrived at Isetan Shinjuku Store, Men's Building 1F (Sweaters & Casual Shirts), and the Mitsukoshi Isetan Online Store. We'll be showcasing some of the most popular brands each season.

Introducing the classic "Kyoto" model from the Italian knitwear brand ZANONE . The chunky, rough texture created by the mid-gauge knit gives it a light and airy feel, making it a versatile item that can be worn as a pullover or as an outer layer.

BATONER a brand born in Yamagata Prefecture, known as a knitwear production area, from a factory that handles products for various maison brands and apparel manufacturers. The moderately thick body is made of 100% cotton, offering a gentle feel against the skin, and is available in three colors this season. The crew neck sweater has a soft color scheme and a gentle look, giving it an elegant impression, and the moderately relaxed fit enhances the comfort. In addition, the simple design makes it easy to mix and match, making it a versatile piece for everyday wear.

RIVORA is a relatively new brand among those carried on the first floor Isetan Shinjuku Store, Men's Building . However, the brand has established itself as a new staple, offering a wide range of high-quality, carefully crafted items.
The supple and warm texture feels gentle against the skin, while the wave-like knit pattern gives it a sophisticated look. The clean silhouette fits comfortably to the body, making it a versatile item that can be worn on its own or layered under a jacket.

BAFY is an Italian knitwear brand. This sweater uses soft cotton material, features a chic striped pattern for a sophisticated look, and boasts an elegant appearance thanks to its high-gauge knit. The cuffs and hem are finished in a solid color, creating a subtly stylish design. The comfortable silhouette drapes nicely against the body, making it a versatile item that can be worn on its own or as an inner layer.

This is a sophisticated casual work-from-home outfit featuring a linen pullover shirt perfect for spring and summer, paired with a black inner layer for a contrasting color. The one-piece collar keeps the neckline neat, while the white shirt adds a refreshing touch.