From March 24th (Wed) to April 6th (Tue) Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary will be hosting a promotion for the French premium lifestyle brand LACOSTE, which has just launched a permanent presence in their stores this season, for its Spring/Summer 2021 collection.


For Lacoste's Spring/Summer 2021 collection, under the creative direction of Louise Trotter, the brand's iconic "crocodile" motif is used to blend the brand's history with a spirit of handcrafted artistry. New life is breathed into the pieces by upcycling past fabrics, hardware, and deadstock.


This promotion features a unique new collection, including polo shirts embroidered with hand-finished crocodile appliqués by the French couture house Lemarié, upcycled items such as Windcheater jackets transformed into tennis shorts and polo shirts into jogging pants, and items using hybrid patchwork techniques.

We invite you to visit our stores to see these modern and stylish items featuring meticulous details such as embroidery and appliqué, which are not typically found in Lacoste's regular line. (Some items will also be available for purchase at the Mitsukoshi Isetan online store from the end of March.)

Related articles
► [Interview] Lacoste Creative Director, Louise Trotter: "I want to be a bridge between sports and fashion."