EPONAS, a company that develops smartwatch bands compatible with Apple Watch, will be releasing a new color, "Midnight Blue," ahead of its nationwide launch. It will be available for pre-sale at Isetan Shinjuku Store, Men's Building 1F Leather Goods from Wednesday, March 3rd.

Eponas, with its concept of gentleness, beauty, and comfort, uses German Perlinger shrink leather for the outer surface of its leather bands, which is resistant to scratches, and nappa leather for the inner surface. The luxurious leather bands are crafted in one of Europe's leading workshops, undergoing more than 60 processes and thorough quality control, making full use of the appeal of the materials. Furthermore, it uses a D-buckle, making it easy to fasten with one hand. And the band can be changed simply by pressing the button on the back of the watch and sliding the band, making it easy even for women.

The new Midnight Blue color evokes the dark nights of Scandinavia, where the aurora borealis shines. The deep navy shrink leather, which at first glance looks almost black, draws you in with the interplay of light and shadow created by its grain, much like the aurora borealis in the night sky. This deep navy color is easy to match with business attire and is perfect for those who want an option other than the standard black leather.

Just like changing clothes, why not enjoy switching between Apple Watch's original silicone band for sports and a high-quality leather band from Eponas for business or fashion occasions?


View Eponas products at the Mitsukoshi Isetan online store.