From Wednesday, February 17th to Tuesday, March 2nd, Song for the Mute, an Australian menswear brand, will be holding a pop-up event at the Men's Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building . The event will showcase the brand's extensive lineup, which is still not widely available in Japan, and some items will also be available for purchase at the Mitsukoshi Isetan online store.

Song for the Mute is an Australian brand founded in 2010 by Melvin Tanaya and Lina Tai. It aims to express personal experiences and stories through clothing, and to create connections with those who wear it.

A distinctive feature of the brand is its emphasis on materials, creating many original fabrics each season to match the collection's theme. The elegant collections, born from a deconstructive approach, meticulous attention to materials, and traditional sewing techniques, have garnered high international acclaim.

The Spring/Summer 2021 collection is themed "NAÏVE," expressing childlike innocence and free-spirited thinking. Featuring materials and comfort meticulously chosen by the two designers, and graphics drawn by brand member Karim Garoul, the collection includes a variety of items such as blousons, vests, shirts, pants, and shorts.

Furthermore, after the pop-up ends, the collection will be available at Isetan Shinjuku Store, Men's Building 2nd floor starting March 3rd (Wednesday). Be sure to check out the new items from this up-and-coming brand.

Related Article ▶ [Interview] Song for the Mute: Two Australian designers create love-filled, free, and innocent creations.

▶ [Feature] Two directors from Australian brand Song for the Mute propose styling not seen in official looks for ISETAN MEN'S