Last year saw a dramatic shift in consumer behavior, including in the fashion industry. This year, the keywords are "something you can use forever" and "something you can cherish for a long time." Here, we recommend essential everyday items! We hope you can find the perfect "companion" for your new life.


This time, our buyers have carefully selected items that they consider to be "the real deal!" from a wide range of brands, from those that hold shows in Paris and the UK to domestic brands that are popular with connoisseurs and are particular about materials and tailoring. We will introduce them from the Men's Contemporary section on the 6th floor Isetan Shinjuku Store, Men's Building divided into categories for people in their 20s and those in their 30s according to the taste of each brand.

For those in their 20s, we recommend iconic, classic items perfect for getting into the brand. For those in their 30s, we've selected pieces that are simple, high-quality, and feature-rich. Of course, these items can be worn by people of all ages, and by crossing them over, younger people can look more mature, while wearing brands popular with younger generations can make you look younger. All of these items are timeless and can be used for a long time. Welcome a new companion and start a wonderful new life.

For people in their 20s

1. Jacket / AURALEE

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This AURALEE double-breasted jacket is crafted from wool gabardine, a material known for its beautiful texture. It features large lapels and a relaxed, balanced silhouette. The high quality of the material gives it a luxurious feel, making it perfect for occasions like dates, instantly elevating your style.


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2. Track Jacket / NEEDLES

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With its distinctive sleeve detailing, high neckline, and deep green and mustard color scheme, this piece exudes a retro charm. The brand's iconic butterfly motif is subtly embroidered on the left chest. Made from polyester, it offers a sporty look and feel.


View NEEDLES product list

3. Parka / Ami Alexandre Mattiussi

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Ami Alexandre Mattiussi is a brand that embodies a conservative elegance typical of France. Their classic parka features a simple design with the brand name on the chest and back of the neck, making it a versatile choice that pairs well with any bottoms. Made from soft-touch cotton, it's also incredibly comfortable. While a casual item, the tailoring gives it a refined finish.


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4. Long-sleeve T-shirt / N.HOOLYWOOD UNDER SUMMIT WEAR

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From N.HOOLYWOOD 's high-end underwear line, N.HOOLYWOOD UNDER SUMMIT WEAR , comes a cut-and-sew top that could be called the ultimate one-mile wear. It features a relaxed design with a boxy silhouette and dropped shoulders. The material used is a blend of Suvin Gold, which is said to be the finest cotton. It can be shown off both at home and outdoors.


View N.HOOLYWOOD product list

5. Hat / KIJIMA TAKAYUKI

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This eponymous brand is designed by Takayuki Kijima. The paper braid hat, a spring/summer staple, features a minimalist design without trimming ribbons, making it suitable for any outfit. The cool, refreshing material is perfect for creating a seasonal feel. The longer brim is another plus, as it suits a variety of face shapes.


View KIJIMA TAKAYUKI product list

For people in their 30s

1. Cardigan / agnes b

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The classic "Cardigan Pression" from agnes b. is a staple item that has been around since 1979. Its slightly relaxed silhouette is perfect for today's trends. The closure features pearl buttons, which give it a more approachable feel than metal buttons. It can be worn as an inner layer under coats, or as an outer layer in early spring, creating a relaxed, French style.


View agnes b. product list

2. Band Collar Shirt / HERILL

HERILL is a brand that insists on manufacturing its products domestically. Although it only started last year, it has already gained a high reputation for its meticulous craftsmanship. This is a stand-collar shirt made from typewriter fabric using Suvin cotton, a high-quality cotton from India. The longer length makes it perfect as a light jacket as well.


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3. Easy Pants / White Mountaineering

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These pants are a staple of the brand, featuring a relaxed fit around the waist. Made from a blend of polyester and ramie (a type of linen), they remain comfortable even when sweating. The stretchy material makes them a truly relaxing item. The slightly wider silhouette pairs perfectly with trendy, relaxed-fit tops.


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4. Glasses/DITA

DITA has released a variety of collections, from original and striking frames to timeless designs that transcend trends. This particular piece features a rounded front made from original Japanese acetate, combined with a classic keyhole design and beta-titanium temples. Despite its classic design, it is ultra-lightweight. Recommended for those who want to make a statement with their accessories.


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5. Bag / Hender Scheme

Hender Scheme , a brand that has gained worldwide popularity using leather as its weapon, presents its classic tote bag, which makes full use of the unique texture of pig suede. With handles of a length that can be used both as a handbag and a shoulder bag, it is highly versatile and can be used in any situation.


View Hender Scheme product list