DAIWA, a globally renowned leading brand in the fishing genre, is bringing its experience to life in the everyday world. DAIWA PIER39, a real clothes line born from the passion for fishing, will be holding a pop-up event for DAIWA PIER39 from Wednesday, February 17th at Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary.


Based on the concept of "a bridge seamlessly connecting nature and the city," the DAIWA PIER39 apparel collection combines designs for enjoying urban life with ideas for enjoying fishing. Rather than "apparel for fishing," its approach of "everyday clothes that you can fish in" fits the times perfectly. After its debut in the spring of 2020, it quickly took the fashion scene by storm.


This pop-up event will showcase the brand's new Spring/Summer 2021 collection, now in its third season. In addition to the brand's signature suits and multi-pocket shirts, a trench coat made with GORE-TEX INFINIUM™, a new addition to the brand this season, will also be featured. The collection is based on fishing, with added military and traditional elements. Here's a selection of the items we'll be introducing.


The "Tech Jungle Fatigue Jacket" is made from 100% polyester ripstop fabric that has a cotton-like feel. It is lightweight, highly stretchy, and provides a comfortable fit.


The "Tech Anglers Shirt," a signature item of the brand, is made from a polyester material that is firm and wrinkle-resistant. It has high stretchability and fits smoothly to the body's movements.


This loose-fitting trench coat features "GORE-TEX INFINIUM™," which offers excellent windproof, heat-retaining, and breathable properties. In addition to durable water repellency, it boasts superior windproofness and extremely high breathability.


Similar to the "Tech Jungle Fatigue Jacket" introduced earlier, the "Tech Mill Knickers" utilize a ripstop fabric (100% polyester) with a cotton-like texture. They feature a tapered silhouette towards the hem, and are lightweight and highly stretchy.


This set includes a "Tech Loose Stretch 2B Jacket" and "Tech Stretch Easy Trousers" made from a 4-way stretch material that stretches both vertically and horizontally, allowing for a wide range of motion. The 100% polyester material is lightweight and wrinkle-resistant. In addition, it features a durable water-repellent finish to cope with sudden weather changes, and the mesh material on the inside prevents stickiness and keeps the inside of the garment dry.


These "Loose Stretch 6P Mill Pants" are made from a 4-way stretch fabric that stretches both vertically and horizontally. They are lightweight, highly resilient, and wrinkle-resistant. The outer fabric is treated with a durable water-repellent finish, so they can easily handle sudden changes in weather.


In conjunction with this pop-up event, starting on Saturday, February 20th, they will release "THE WEEKEND FISHING CLUB," a special collaboration collection with "WEEKEND," a creative team founded by Keiji Kaneko, buyer for the select shop "L'ESHOP," Hiroyuki Oshima, designer for HERILL, and Taishi Nishino, director of the PR company "Nishinoya."

Details about the items, as well as the very essence of "WEEKEND," will be revealed in a later interview article . Don't miss it!

Related article: [Interview] The encounter between DAIWA's real clothes line born from fishing, DAIWA PIAA 39, and "WEEKEND". We delve into the full story.

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Photograph: Kensuke Ido
Styling: Tomomichi Kondo
Text: Jun Nakada