EPONAS, a company that develops smartwatch bands compatible with Apple Watch, has introduced a new color, "Loire Brown," to the leather goods section on the 1st floor Isetan Shinjuku Store, Men's Building . Use the original Apple Watch silicone band for sports, and for business or fashion, you can switch to EPONAS' high-quality leather band to enjoy a new look.


The leather band features scratch-resistant shrink leather from Perlinger, a German company, on the outside and nappa leather on the inside. This luxurious leather band, showcasing the full potential of the materials, is crafted in one of Europe's leading workshops, involving over 60 processes and rigorous quality control. Furthermore, the use of a D-buckle allows for one-handed fastening, adding to its functionality. Changing the band is also easy; simply press the button on the back of the watch and slide the band, making it simple even for women.

Named after the brick color of a beautiful old castle in the Loire Valley of France, this new color, "Loire Brown," features a textured finish on the shrink leather, and soft white stitching that creates a variety of looks depending on the viewing angle. This versatile color is suitable for a variety of occasions. In addition, seven other leather band colors are available, and you can select the buckle, stitching color, and size.

Just like you change your clothes, why not try changing your watch band to suit the occasion?


View Eponas products at the Mitsukoshi Isetan online store.