High-performance lenses designed for comfortable viewing, aimed at modern people who frequently use digital devices such as smartphones, have arrived at Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence.

The eyes of modern people are constantly busy, looking at small smartphone screens and scanning their surroundings. Carl Zeiss's "Smart Life Lenses" take these eye movements into consideration, aiming to provide clear vision of everything in the field of view, enabling comfortable vision not only at distances but also at close range.

Both nearsighted and farsighted individuals will find the eye movement smooth and comfortable, even when shifting their gaze from a smartphone to a distant object. Distortion on both sides of the lens is also reduced, resulting in a clear, natural view with less strain on the eyes. Of course, all lenses offer UV protection, and blue light filtering is available as an option.


To cater to all generations and needs, we offer three types of lenses: progressive, digital, and single-vision (2 lenses per pair: from ¥41,800). These lenses are compatible with almost all frames available on the same floor, and we can also fit them into frames you bring in.

Now that we all carry our smartphones with us at all times and are straining our eyes more and more due to working from home and remote meetings, we highly recommend trying high-spec lenses that take into account not only how you see but also how your eyes move.

■Q&A►Basic care methods for sunglasses and eyeglasses that you might think you know but actually don't.