Calf leather, with its soft, fine-grained beauty, yet firm and supple, almost clinging texture, has captivated people and has long been recognized as a high-status material. Now, ASUMEDERU, using this leather, is releasing a new collection of leather goods at Isetan Shinjuku Store, Men's Building 1F Leather Goods and the Mitsukoshi Isetan Online Store.

Asmedel was founded in 2002 by a group of professionals who have been making wallets in Tokyo for over 40 years. The brand name reflects their commitment to continuous challenge, and they pursue items that enrich everyday life by creating products that are easy to use and bring joy to their owners, without being bound by preconceived notions or theories.

Traditional leather goods are made by combining many small parts, but Asmedel creates thin and simple designs that require top-notch craftsmanship, along with innovative and luxurious parts that you wouldn't normally consider, so that you can truly feel the quality of the leather in your hands.
First, the leather is designed to connect seamlessly without dividing it into parts as much as possible. Cutting and machine stitching are kept to a minimum. The material used is top-grade calf leather made using traditional methods by a prestigious Italian tannery. By shaping it while folding, the leather is finished as an unlined, single-piece construction without any core or lining, allowing you to feel the volume, touch, and smooth suppleness of the leather.

Ten new leather accessories have been added, allowing you to fully experience their charm in the palm of your hand. They are available in five colors in total, including black, which develops a richer color over time; blue, whose shades deepen with use, reminiscent of the ocean; brown, perfect for finishing off a sophisticated business casual look; beige, exuding refined intellectual beauty; and red, which adds a stylish accent to any outfit. Choose the color that best suits your style.

With the rise of cashless, cardless, and remote work, our lives are changing to the point where we don't need to carry wallets or business card holders. However, we'd like to draw your attention to Asmedel's leather goods, whose simple forms enhance the style of the person who carries them and make everyday moments even better.


View Asmedel products at the Mitsukoshi Isetan online store.