A collaboration collection between FENDI , a leading Italian brand from Rome, and ANREALAGE will be released on January 7th, 2021 (Thursday) at Isetan Shinjuku Store, Men's Building 4th floor, Men's Luxury section.

FENDI is known for collaborating with various artists each season, and this season they have teamed up with Kunihiko Morinaga of ANREALAGE. Morinaga is an industry pioneer who created clothing using "photochromic" technology that changes color in sunlight (UV) in 2013, and this marks FENDI 's first collaboration with a Japanese designer.

FENDI x ANREALAGE bag, ¥748,000 (45 x 55 x 21 cm)

FENDI × ANREALAGE Left: Long-sleeved shirt ¥126,500

Right: Short-sleeved T-shirt ¥95,700

The collaboration between the two brands will feature sports-inspired items such as outerwear, tops, bags, and hats.

The materials used are "photochromic," meaning that colors and patterns appear when exposed to sunlight (UV). When the bag is exposed to sunlight, the new FENDI cord appears in black against the white diamond quilting. The regular-fit T-shirt also features FENDI cord in "photochromic" embroidery that changes color in response to light.

Furthermore, looks from this collaboration will be featured in the second half of the FENDI Fall/Winter 2020-21 men's collection runway show. We encourage you to see how the pieces change depending on the light.