A scarf is an essential item for the cold winter months. You can never have too many scarves, and because they're easy to choose the right size, they're a popular gift item every year. However, many people probably find themselves racking their brains trying to pick the perfect scarf from the wide variety of designs available.

This time, Isetan Shinjuku Store, Men's Building 1st Floor Season Goods, which carries scarves from more than 10 domestic and international brands, will be holding a "Scarf Market" event for those looking for gifts for family or loved ones. From Wednesday, December 16th to Friday, December 25th, we will be introducing scarves based on four keywords.



For gifts intended for business settings, classic solid colors or subdued check patterns are recommended. These scarves, a collaboration between the prestigious Italian fabric manufacturer Cesare Gatti and the Japanese brand Fairfax (known for its excellent design and cost-performance), feature a simple design with strikingly lustrous cashmere material. Their affordable price range makes them ideal for everyday use.




For those who prefer a casual style for their days off, we've selected scarves with intricate designs, including various colors, patterns, large sizes, and unique shapes, that can be enjoyed as a fashion item. The scarf from Destin, which combines two types of check patterns, will serve as a great accent to your outfit. And speaking of classic check patterns, there's also Johnstons, a long-established Scottish brand. This one is made of smooth cashmere and feels great against the skin.




For men who appreciate quality, choose a scarf made from premium materials. Scarves from the Italian factory brand Alonpi and the long-established Scottish stole manufacturer Begg & Co. are characterized by their luxuriously smooth and supple cashmere material, which is evident from their appearance. The soft tones further enhance their elegant atmosphere.




For fashion-loving men, unisex designs and patterns are recommended. The modern scarf with a unique twist thanks to its textured fabric, and the block check pattern in three colors—black, brown, and purple—features colors that are easy for women to wear as well, and a soft, airy feel.



Furthermore, during the event period, the first 100 customers who purchase a scarf for 16,500 0yen or more at the Season Goods section on the 1st floor Isetan Shinjuku Store, Men's Building will receive a 15mL bottle of Alterna cosmetic lotion, and the first 100 customers who purchase 22,000 0yen or more will receive the same cosmetic lotion and a 50mL bottle of facial cleanser as a gift. Please take this opportunity to visit us.

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