Congratulations on its 25th anniversary! -- It's the "Stretch Rib Knit®," a long-selling and best-selling item from HOLLYWOOD RANCH MARKET since its release in 1995! With its exceptional comfort, thick material that withstands washing well, and durability, it's a truly exceptional product. Almost everyone has probably seen someone wearing a cut-and-sew top with the "H" embroidery at least once.



Because of its immense popularity, many customers have expressed a desire to "buy Hollywood Ranch Market's Stretch Fleece® anytime, anywhere!" As a result, it will now be available for purchase at the Mitsukoshi Isetan online store starting November 1st (Sunday)! Stretch Fleece® items, previously only available at directly managed stores and select shops, will finally be available online. In this article, we explore the reasons behind its enduring popularity and the appeal of each item, coinciding with its launch at the Mitsukoshi Isetan online store.

Loved across generations, it boasts exceptional comfort and a wide variety of styles.

The stretch rib knit fabric, made from 95% cotton and 5% polyurethane, is an original Hollywood Ranch Market design, a durable, thick material made in Japan. Its soft feel and comfortable fit have garnered widespread support, and even those unfamiliar with Hollywood Ranch Market have purchased it saying, "This material is great," and become repeat customers.


Hollywood Ranch Market's Stretch Fleece® is popular not only for its comfortable fit that offers excellent recovery without being restrictive, but also for its flattering silhouette. Originally developed as underwear, its comfortable feel led to its increasing popularity as everyday wear, and it continues to be so today. Because it was originally developed as underwear, it has a tight, body-hugging silhouette, so we recommend ordering one size up from your usual size.



Another appealing aspect is the wide variety of designs, colors, and sizes available to suit your personal style. Hollywood Ranch Market's items are versatile and can be enjoyed by people of all genders, ages, and occasions. They skillfully incorporate customer feedback and current trends, maintaining their signature style while continuously offering new suggestions each season, making it enjoyable to choose something that matches your current look.

Available in sizes for children and adults.

The sizes available are S to XL for women, S to XXL for men, and S to XXL for kids, with kids' sizes suitable for children from 2 years old. Originally launched as a men's item, it expanded to include women's and kids' sizes, and then the kids' size range was further expanded so that children who were initially bought in kids' sizes could wear them as they grew, resulting in the current size range. "I want my child to wear it because the material and comfort are good," "I want them to keep wearing it as they grow!" We value these kinds of customer voices, and that's why we feel a warmth in our products, which continue to grow and be loved along with our customers' lives. The kids' sizes are perfect for active children, and are said to be a popular gift item.

A classic color that's sure to be a hit this fall and winter is olive!

The color variations include white, black, gray, dark gray, and navy, plus seasonal colors, resulting in 7 to 8 colors offered annually. The seasonal colors are often trendy colors, or popular colors are revived with different embroidery colors, which many fans look forward to every year.



This season's color is olive with navy embroidery. It's a color that's sure to be a hit this autumn and winter! The spring/summer collection is released around March-April and the autumn/winter collection around September-October each year, so we hope you'll take this opportunity to enjoy new colors and combinations.

[Women's] Relaxed fit that can be worn comfortably is very popular.

The women's designs also include open necklines such as U-necks and boat necks. In addition to the regular fit, the relaxed fit, which allows for a looser fit without clinging to the body's lines, has also become a hit item.


< Hollywood Ranch Market > Stretch Rib Knit Relaxed Fit Long Sleeve T-Shirt ¥6,050 View Product
□Mitsukoshi Isetan Online Store

For example, women can choose to wear a slim boat neck under a work jacket, and a relaxed fit for relaxing at home or for outdoor activities—a versatility unique to women's clothing. From the comfortable, snug fit of work to the relaxed feel of off-duty time, you can enjoy Stretch Rib®.

[Men's] A wide variety of options to help you experience comfort from head to toe.

The men's designs offer a wide range of styles, including crew necks, V-necks, turtlenecks, long sleeves, three-quarter sleeves, and even boxer briefs. Some men say they initially wear them as an inner layer under a jacket for work, and after repeated washings, they develop a nice worn-in look and then use them as loungewear. Stretch Fleece® is proving incredibly useful for spending more time at home these days. Its exceptional comfort ensures you stay comfortable even when you're out and about with your children and moving around a lot.

< Hollywood Ranch Market > Stretch Rib Long Sleeve T-Shirt ¥6,050 View Product
□Mitsukoshi Isetan Online Store


Recently, many female fans prefer to wear men's S sizes, and they can choose from a wide variety of styles to find what suits them best. Also, the boxer briefs come in a box, making them a popular gift item.

[Kids] Durable and great! We want them to wear it with lots of energy!

< Hollywood Ranch Market > Stretch Fleece Kids Crew Neck Long Sleeve T-Shirt ¥5,170 (Sizes: S (80-90cm) to XXL (140-150cm))
View Products
□Mitsukoshi Isetan Online Store

With its durable fabric and resistance to washing, this is sure to be a favorite for kids. The kids' Stretch Rib® collection includes crew-neck long-sleeved tops and leggings.



< Hollywood Ranch Market > Stretch Fleece Kids Crew Neck Long Sleeve T-Shirt ¥5,170 (Sizes: S (80-90cm) to XXL (140-150cm))
View Products
□Mitsukoshi Isetan Online Store

Kids' sizes range from S (suitable for children as young as 2 years old) to XXL, making them popular with elementary and middle school students, as well as petite women who are fans of Hollywood Ranch Market. They are perfect for active playtime. And with their comfortable fit, they are items you'll want to keep wearing as your child grows, simply by changing sizes.

To understand why Stretch Fleece® has been loved across generations for so long, why not try it on? The more you wear it, the more you'll appreciate its quality.

Photo: Shinpei Suzuki
Text: Makoto Kajii