SACHAJUAN is a unisex hair care brand that can be used by both partners. This time, we'll introduce hair styling techniques using the brand's signature styling products on two men with short hair and different hair textures and volumes, and a woman with medium-length hair.
We'll have Ken Kobayashi, the representative of the hair salon "glams," arrange both a "natural styling" for when you're off duty and a "slightly more businesslike styling" for when you're on duty.

Enjoy salon-quality results at home. Introducing Sasha Wang, a Swedish brand that makes it easy to use.

This hair care brand was launched by world-renowned hairstylists Sasha Mithic and Wang Rosenlind. The striking, translucent blue bottles are sure to catch the eye of many who see them at Isetan Shinjuku Store, Men's Building 1st floor cosmetics section and pick them up without hesitation.

At the heart of the brand philosophy is the "simple" approach to use in every step of the hair care process. Leveraging the founder's expertise and experience as a hairstylist, the hair care products utilize "Ocean Silk Technology," a unique technology developed using ingredients such as Nordic seaweed. By uniquely blending ingredients according to purpose and hair type, the products maintain a healthy scalp and naturally beautiful hair.

The brand's signature product, "Sacha Wang Ocean Hair Mist," is based on the concept of "creating a casually styled look as if you've just come out of the ocean," and allows for very natural and nuanced styling.

Style 1. Recommended hairstyles for people with short hair who have fine, limp hair.

Preparation before styling
"To add body to limp hair, spray ' Sacha Wang Ocean Hair Mist ' all over your hair. It helps to keep your hair together and gives it definition even when dry. The key is to lightly blow-dry your hair after use, imagining you're getting air into it." (Kobayashi)

Sasha Wang Ocean Hair Mist (150mL) ¥3,300 View Product

Off Style | Hair spray that adds movement to down hair, making the most of your natural hair texture.

For off-duty styling, I use " Sasha Wang Hair Spray Light ." After preparing my hair, I spray it all over. It's perfect for adding a light, airy feel without stickiness, while providing just the right amount of hold and shine.

"For those who don't want their hair to look like it's been styled with a product, 'Sasha Wang Ocean Hair Mist' alone is enough. It creates an airy, effortless, nuanced hairstyle without making the hair stiff." (Kobayashi)

On Style | The key to making your head shape look good is creating a sense of airiness from the front to the crown.

To style your hair, use " Sasha Wang Hair Wax ." After preparing your hair, make sure to spread the wax evenly across your palms to avoid uneven application, then apply it from back to front. Once you've decided on your parting, use your fingers to style your hair and you're done. Its soft texture blends easily into your hands, providing elasticity and volume, while creating a light, airy, and nuanced hairstyle.


"The trick to applying wax is to start with a cherry-sized amount and apply it from the back of your head. This ensures the wax is evenly distributed throughout your hair and the hold lasts longer. For a two-block haircut, adding volume to the top of your head and keeping the sides neat will make a style that shows your forehead look even better," says Kobayashi.

Style 2. Recommended hairstyles for people with medium-length hair, specifically those with thick, soft hair.

Preparation before styling
To moisturize dry hair, I use Sasha Wang Intensive Hair Oil. This oil, based on argan oil and blended with sea buckthorn oil, protects the hair surface and adds moisture and shine when applied to wet or dry hair.

Off Style | Even the act of fixing your hair as it falls smoothly is done naturally.

For off-styling, use the same " Intensive Hair Oil " as for preparation. Apply it thoroughly to the entire hair, from the roots to the ends, and style with your fingers to create a glossy look without making it too stiff.

"The role of oil is to add weight to hair that tends to frizz, making it more manageable and easier to comb through. With hair this length, adding movement without making it stiff allows you to naturally pull off that 'flirty' gesture of running your fingers through your hair," says Kobayashi.

On Style | While maintaining an airy impression, the sides and back are tapered for a secure fit.

The product used at OnStyle is " Sasha Wang Hair Paste ." After preparing the hair, take a cherry-sized amount of " Sasha Wang Hair Paste ," spread it evenly over your palms, and then apply it from back to front.
Compared to hair wax, hair paste has a slightly firmer texture, so adding a few drops of water or warm water after taking some will make it easier to spread. It's recommended for adding volume and definition to your hair.


"The key to applying it is to follow the flow of your hair, making sure not to disrupt the air within your hair, and firmly press down on the sides and back where you want to create volume. It will hold firmly without becoming stiff, adding shine and keeping your style in place for a long time. Remember that hair wax is for creating nuance, and hair paste is for holding," (Kobayashi)

Style 3. Recommended hairstyles for those with medium-length hair who want to change their look depending on the occasion.

Preparation before styling
Apply the " Leave-In Conditioner " to wet hair and dry it. This oil-free conditioner adds body and bounce to your hair and keeps your scalp healthy, resulting in manageable hair.

Off Style | A glossy finish is ideal to make your natural hair texture look its best.

For off-duty styling, I use " Sasha Wang Straight & Shine Spray ." After preparing my hair, I spray it towards the ends. It has a light texture and gives a nice shine.

"The trick to using hairspray is to spray only the ends of your hair, not the roots. This will give your hair a glossy finish that significantly improves its texture," says Kobayashi.

On Style | Curl the ends of your hair to create a textured, elegant look.

For styling, On uses " Sasha Wang Hair Spray Light ." She sprays it all over her hair to make it easier to style when finishing with a curling iron.
Next, section your hair into 2-3 sections and curl only the ends with a thick curling iron. You can curl inwards or outwards; whichever direction is easiest for you.
Finally, use " Sasha Wang Shine Serum " to protect the ends of your hair from damage, moisturize them, and give them a silky soft texture.


"A soft and elegant hairstyle is perfect for business attire. You might think of using a hairspray as a finishing touch, but that can make your hair stiff, so I recommend lightly spraying it all over before curling it with a curling iron. Also, if you have curls at the ends of your hair, try gently massaging " Sasha One Shine Serum " along the curls to enhance the texture of your hair, create a bundled look, and achieve beautiful, shiny hair. Please give it a try." (Kobayashi)

Interview cooperation: Hair salon "glams"
George Oliver Co., Ltd.

Text: Makoto Kajii
Photo: TAKU FUJII

*All items are available Isetan Shinjuku Store, Men's Building 1F = Cosmetics / Mitsukoshi Isetan Online Store. *All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department.
03-3352-1111 (main representative)