In stark contrast to last season's record-breakingly mild winter, this winter is forecast to be severely cold and arrive earlier than usual. Therefore, Akihiko Sekikawa, category specialist Isetan Shinjuku Store, Men's Building Isetan Shinjuku Store, Men's Building will introduce how to use winter clothing items such as stoles, scarves , and gloves this season, using snapshots of staff members wearing them.

Scarves and mufflers are not only functional for keeping warm, but they are also great fashion accessories that can be used as an accent around the neck or as a pop of color. The impression they give can change depending on the color, pattern, and material you choose, but you can also create a variety of looks depending on how you wear them.


"The characteristic of scarves is that they can be used like ties, making it easy for men to incorporate colors and patterns, whether by coordinating with similar colors for a chic look or deliberately adding a contrasting color. Recently, it's becoming common to go without a tie when wearing a suit, but in the coming seasons, you'll probably be wearing crew neck or turtleneck sweaters more often. In such cases, why not try using a scarf like a tie? You don't have to think of scarves as being limited to the dead of winter. They can be used by both men and women, and even just using one before putting on a full coat can significantly alleviate the cold." (Sekikawa)

Sekikawa's styling guide explains how to wear the scarves, including how to tie them, and to demonstrate that they are "suitable for both men and women," we also had women try on the same scarves. Now, please take a look at these three types of scarf styling that you can use from autumn onwards.

I. <stefanobigi> A classic scarf is deliberately styled casually.

Founded in Milan in 1938, Stefano Bigi is a brand committed to handcrafted silk ties. Under the leadership of third-generation owner Stefano Bigi , the brand continues to release high-quality ties and neckwear that are highly regarded both domestically and internationally. This lustrous wool stole features a large paisley pattern woven with cut-off thread ends surrounding the edges.

This slightly loose-fitting knit top has a striking Casentino (pilled) finish. When pairing it with items like this, it's best to avoid excessive layering, as it can easily look overdone. A simple scarf wrapped around the neckline would be a good way to add an accent to the outfit.


"When choosing a knit with a distinctive texture, pairing it simply with black pants is a great idea. You can see that the black cuffs create a balanced look. Using a green scarf, which is the complementary color to burgundy, enhances the presence of both pieces. I simply folded the scarf in half and threaded both ends through the loop. Even with a classic brand, using it in a casual, design-oriented style adds a touch of sophisticated luxury." (Sekikawa)


"This is a classic, sophisticated stole, but to showcase the bold pattern, let's try using it like a scarf by tucking both ends to the back. Earlier, we folded it vertically into four sections to make it slimmer, but for petite women, simply fold it in half and let it hang down the back. When the stole is folded this way, it will look more feminine, resembling an off-the-shoulder turtleneck." (Sekikawa)

II. <andrea's> Use a scarf as an accent color for a monochromatic outfit.

Andrea's, a prestigious Italian scarf brand, weaves soft, airy scarves using shuttle looms that are over a century old. This season, ISETAN MEN'S is offering a lineup of sophisticated, nuanced colors. This camel-colored stole is 100% cashmere. Other colors available include peacock green and dark burgundy.


MEROLA is a long-established glove and tie brand founded in Naples, Italy in 1870. Only the finest leather is used in their gloves, and skilled craftsmanship ensures that they quickly conform to your hand and become uniquely yours from the first wear. While they offer a wide variety of leathers, we have selected nappa leather for this occasion. Known for their wide range of colors, we have chosen a slightly nuanced gray. They come in unlined and cashmere-lined versions, and the thin, unlined gloves can be worn from autumn through to early spring.

This artistic atelier jacket features a vintage-inspired material: wool herringbone with a nep-like woven pattern. The camel-colored scarf stands out against the brown gradient, creating a sophisticated, mature look. The leather gloves casually tucked into the chest pocket also contribute to the refined feel of the accessories.


"This sophisticated casual style for adults is inspired by '80s French casual wear. The use of vintage-style materials and the slightly wider silhouette of the pants create a workwear-inspired look based on vintage clothing. The use of gloves as pocket squares, when paired with rugged materials, adds a relaxed yet sophisticated touch to the adult look." (Sekikawa)

"Here, wrap the scarf once around your neck, leaving one end slightly longer and letting it hang down in front. Thread the longer end partway through the loop at your neck to create another loop, then thread the other end through that loop. Gently loosen the loop and lightly thread just one end through the two loops created at your neckline. This way of wrapping, which adds volume to the neckline, gives a slightly fashionable and sophisticated impression. This kind of voluminous wrapping style looks best when paired with simple and minimalist clothing." (Sekikawa)

III. <MELT> Classic patterned scarf is deliberately left draped and worn in a casual style.

MELT is a brand created by a designer who branched out from a high-end Parisian fashion house. From the yarn itself to the dyeing and weaving techniques, the collection exudes Parisian elegance. This time, we've picked out a checkered scarf woven in a loose, knit-like style. Because it's slightly shorter, we recommend wrapping it once and letting it hang long.
A classic, school-inspired casual look is achieved by layering a knit cardigan over an asymmetrical shirt. This deliberate embrace of imbalance is characteristic of London youth styling. While all the items are basic, their designs and silhouettes have been modernized for a contemporary feel.


"I'm going for the vibe of a well-bred, upper-class punk boy. The shirt has different materials on the left and right sides, and the cardigan is long enough to be worn loosely, giving it a modern, relaxed feel. I deliberately tied the scarf once and let it hang down in the front and back. It might seem a little impolite to let a traditional tartan scarf hang down like this, but I think it's fun to use a classic pattern in a rebellious way."

"Traditional British check patterns, such as tartan, are easy for women to wear. If you tie it tightly and compactly, it creates a cute, schoolgirl-style look. Why not try playing around with this kind of tying style, especially as an adult woman?"


"A thick knitted scarf can also be used as a blanket or lap blanket. If a man casually drapes it over a woman during a winter park date or while sitting on a cafe terrace, it's sure to make a good impression."

IV. [60-second video] 8 ways to tie a scarf

This video features staff from Isetan Shinjuku Store, Men's Building demonstrating eight different ways to tie a scarf, from stylish and eye-catching to more accentuating styles. We hope you'll find it helpful and enjoy wearing scarves this autumn and winter.