YAMACHO MADE™, a new label launched in Spring 2020 by Sanyo Yamacho, a brand renowned for its high-quality dress shoes based on the principle of "quality first," will be holding a promotional event from Wednesday, September 16th at Isetan Shinjuku Store, Men's Building B1F, Men's Shoes. Maintaining the same commitment to craftsmanship, the collection will feature next-generation standard shoes that reflect the sensibilities of the times.


Designed for modern individuals who seek "authenticity and playfulness" in fashion, YAMACHO MADE™ shoes are crafted using carefully selected high-quality materials and production processes. The last (shoe mold) features a slightly roomy width and a heel area with a comfortable shape tailored to the Japanese foot, and is an original design developed to reduce walking stress.

This promotion focuses on authentic models that are suitable for a variety of occasions. Three styles are available: a straight tip suitable for formal attire, a U-tip that goes well with suits and denim styles, and a serviceman shoe that has its origins as a military formal wear shoe and combines functionality and formality. This lineup, which can be called a new standard that also suits the diverse needs of today, will be available in the existing black color, as well as a new color for this season, "brown," and pre-orders will be accepted.
The sole features SUPER STUD®, a joint development with Vibram, designed to handle a variety of road conditions. The sole, covered in rubber studs, offers exceptional grip, firmly holding the ground for stable walking. These models utilize the repairable Goodyear welted construction, resulting in a durable shoe that can be enjoyed for many years.

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