Since its debut in 2015, AURALEE has quickly established itself as a popular brand, developing textiles from scratch and creating "life-sized clothing" that captures the current zeitgeist. Its latest collection will be unveiled at a promotion held from September 9th (Wednesday) on the 6th floor Isetan Shinjuku Store, Men's Building in the Men's Contemporary section.


This brand views material creation as an integral part of the design process, dedicating the majority of its creative work to fabric production. They use original textiles spun and knitted in Japan, utilizing carefully selected raw materials from around the world. The brand's appeal lies in its high-quality, sophisticated items, created through the combination of truly excellent materials and designs that reflect the spirit of the times.

The brand's Fall/Winter 2020 collection features clean and minimalist items, primarily in pale tones.


This relaxed, boxy blouson exudes a sophisticated vibe, and its appeal lies in the rich texture created by the blend of wool and silk threads in similar colors. The unlined construction ensures a light and comfortable feel.


Furthermore, this lightweight shirt, made from a subtly lustrous cotton material, is padded for warmth while the vertical seams create a clean silhouette. It's a versatile piece that can be worn as a shirt jacket or as an inner layer under a coat.


This authentic long coat, crafted from high-quality wool, exudes a sophisticated and substantial feel. The matching fabric belt allows you to define the silhouette, making it versatile enough to complement a variety of styles, both formal and casual.

This promotion features a wide range of items, including the items shown above, as well as popular shirts and cut-and-sew tops, and coats and blousons that are key items for the autumn/winter season. Many items from this brand's new collection sell out every year once the season starts, so don't miss this opportunity to check it out.

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