Burberry, whose monogram collection featuring the initials "TB" of brand founder Thomas Burberry is enjoying great success, will be hosting a pop-up store featuring a wide selection of its popular men's fall collection from Wednesday, September 16th to Tuesday, September 29th at Isetan Shinjuku Store, Men's Building 1st floor = Promotion area.

Pay attention to the evolution of items inspired by archives and heritage.

Riccardo Tisci's Burberry Fall/Winter 2020 pre-collection further explores Burberry's new identity, updating archival pieces with a free and vibrant sensibility. The collection features iconic styles that are free and lively, with logos and prints in vivid colors. To commemorate the opening of this pop-up store, a shirt and bag will be released exclusively at Isetan Shinjuku Store .

This lightweight hooded jacket features a colorful reinterpretation of the "TB" monogram design conceived by Riccardo Tisci and graphic designer Peter Saville. The ECONYL® nylon used for the body is attracting attention as an environmentally friendly and sustainable material made from recycled used fishing nets, fabric scraps, and industrial plastics.

Furthermore, prior to the opening of this pop-up store, some items will be available for pre-sale on the Mitsukoshi Isetan luxury online shopping site, " ISETAN MITSUKOSHI LUXURY ," from 10:00 AM on Wednesday, September 9th. Following the end of the pop-up promotion on the 1st floor Isetan Shinjuku Store, Men's Building the Burberry men's store will finally open on Wednesday, September 30th, on the 2nd floor Isetan Shinjuku Store, Men's Building in the Men's Creators section.

Text: ISETAN MEN'S net

＊All prices include tax.

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