The pop-up event "ISETAN HOME HOTEL" was held as a promotional event on the 1st floor Isetan Shinjuku Store, Men's Building .
We introduced many brands that are not usually available in stores, as well as brands that have newly appeared at Isetan Shinjuku Store, Men's Building , offering various hints for enriching your daily life. Good news for those who unfortunately couldn't attend the event, or for those who purchased and tried the products and are considering repurchasing them! The brands that debuted at the event are now available for purchase at the Mitsukoshi Isetan online store. Please take this opportunity to visit the Mitsukoshi Isetan online store.

Hair care brands

<Scalp D>

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For many years, SCALP D has continued to evolve based on the concept of "washing the scalp." The core cleansing ingredient, Amino D Wash (*1), thoroughly washes away excess dirt while maintaining the scalp's moisture, and Angfa's unique ingredient, fermented soy milk liquid (*2), keeps the scalp healthy after washing.

<Chrono Charm>

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CHRONO CHARME is a hair care brand launched by Seitaro Tanaka, who runs a members-only beauty salon. Focusing on the lifestyle cycle, the brand offers a shampoo formulated with Chrono Chardi (a moisturizing ingredient) extracted from white grapes from Yoichi, Hokkaido, and a treatment that uses the "Aqua Magic System," which reacts with rinsing water to lock in the ingredients and form a film. Both products offer an elegant and luxurious fragrance, like wearing perfume.

Body care brands

<Botanical Breeze>

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Botanical Breeze is a collaboration between Masakazu Shigemoto, a cosmetics master who has developed cosmetics based on dermatology, and Toshihide Okamoto, a botanical master who styles various scenes based on the relationship between people and plants. The cologne gel, which uses natural essential oils for its fragrance, can be used not only on the face and body, but also on the scalp and underarms, and is also recommended for moisturizing after shaving.

Fragrance brand

<Sonbong>

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Founded in Lyon, France in 2017, the fragrance brand 100BON is composed of natural fragrances derived from flowers, trees, and fruits, as well as alcohol derived from wheat.
Manufactured in the South of France, renowned for its perfume industry, this fragrance, crafted by top-tier perfumers, elegantly expresses natural scents with refreshing sweetness, sparkling spiciness, and exotic strength. With its comforting yet profoundly natural aroma, it's a sophisticated green fragrance that accompanies you through your everyday life.

<YouFirst>

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YOUFIRST, a fragrance brand from Milan, Italy, offers a range of products including fragrances, diffusers, room sprays, and candles.
The concept is "REBIRTH." It invites people from their busy and hectic daily lives into an intimate, deep, poetic, and pure world, expressing unique concepts such as memories, emotions, desires, and wishes through fragrance.



Here are some recommended articles about "ISETAN HOME HOTEL".
・[Feature] Eito Miyanaga's Top 5 Items to Make Your Time at Home Extraordinary
・[Feature] Model Shinobu cherishes the little special things in her natural lifestyle.