Eyewear, with sunglasses now being a year-round item rather than just a summer staple, is seeing a surge in seasonal collections from various brands. From August 19th (Wednesday), Isetan Shinjuku Store, Men's Building 1F will host a pop-up event showcasing a wide selection of eyewear that can be considered a must-have item for expressing your individuality.

Related article: [Special Feature] A huge collection of eyewear you'll want "now"! Experience the latest features too!

At the main venue Isetan Shinjuku Store, Men's Building 1F = Promotion, we will be showcasing new arrivals from popular brands including TOM FORD, as well as offering a pre-sale of the latest models that were just released in Japan in July. We will also have a space where you can experience lenses with the latest features, proposing eyewear that combines fashion and functionality.

Also, the seasonal goods section on the same floor features a wide selection of Made in Japan products, including brands like DITA, 999.9, WOLFGANG PROKSCH, and Ayame, so be sure to check those out as well.

► Check out the must-have eyewear from brands like DITA and 4Nines all in one place on the 1st floor Isetan Shinjuku Store, Men's Building !

Tom Ford, Moncler Lunette, and Digna Classic are coming together for a limited time!

Tom Ford, a brand with overwhelming recognition and popularity both in Japan and internationally, will be offering its latest models, scheduled for release in Japan in the fall of 2020, in advance of its domestic launch, along with one of the largest selections of Tom Ford products in the country. In addition to classic Wellington-style sunglasses, Isetan Shinjuku will be exclusively showcasing square frames that give a sharp impression and are easy to wear in business settings.

In addition, DIGNA Classic offers a wide variety of models, including the brand's high-end "1887" series and models available only at their directly managed stores.
This new collection features two styles: the "DGC946," a crown panto shape inspired by French vintage styles, and the "DGC947," a shimokaku style with roots in American vintage designs. These new models, crafted entirely from metal, represent the pinnacle of technological excellence. Made in Japan with high-grade craftsmanship, they surpass the quality of vintage frames, making them a fitting eyewear choice for discerning adults.

From MONCLER LUNETTES comes a collection of models that blend vintage 1950s aesthetics with futuristic designs. We'll be showcasing popular models in a wide variety of styles.

The latest lens variations are also a must-see!

Furthermore, the venue will offer lenses equipped with the latest features. Photochromic lenses, which darken depending on the amount of UV light and lighten when you return indoors, can be used as both eyeglasses and sunglasses. During the event, six color variations will be available, and a space will be set up where you can experience the color change firsthand. Non-prescription photochromic lenses can be taken home on the same day.

In addition, the lineup includes "anti-fog lenses" with a special coating on the surface that makes them less likely to fog up even with sudden temperature changes or when wearing a mask, as well as trendy light-colored lenses.

We encourage you to get your own unique eyewear, combining it with a frame to enhance its functionality.