2020.07.20 update

RADO | Introducing the "True Secret Automatic" with a minimalist dial.

Rado 's "True" collection welcomes a new addition: the "Rado True Secret Automatic," featuring a bold dial design. This model, which allows the viewer to glimpse the "heartbeat" of the mechanical movement from the dial side, giving the viewer a sense of the continuous flow of time, is being featured up close at the Watch/Promotion area on the 5th floor of the main building until Tuesday, July 21st.

*From Wednesday, July 22nd onwards, the products will be available on the 5th floor of the main building at the Watches/Rado section.


"Rado True Secret Automatic"
Left: 220,000 yen, Right: 209,000 yen
Ceramic case: 40mm diameter, approximately 80-hour power reserve, 5 ATM water resistance, automatic winding.

The "True" collection retains Rado's signature style while being refined for modern users. The newly unveiled model boldly eliminates the indices from the dial, and features a cutout at the 12 o'clock position that allows a glimpse of the movement. By deliberately exposing the balance wheel, the heart of the mechanical movement, from the dial side, it has the effect of making us reconsider the passage of time.

The dial comes in two colors: a deep green and a modern black. The black dial model features a matching case and bracelet, creating a more minimalist look. Both feature a beautiful, striking gradient.

The balance wheel and artificial ruby visible through the cutouts are incorporated as part of the design, and the brand logo is placed in silver at the 3 o'clock position.

Rado is also known for being the first in the world to use high-tech ceramic in mass-produced watches.
The case and bracelet of the "Rado True Secret Automatic" are made of plasma high-tech ceramic, which has a metallic sheen due to the alteration of its surface by heating it to 20,000°C with gas.
This material, which combines the lightweight, scratch-resistant, and hypoallergenic properties of high-tech ceramics with a beautiful metallic luster, truly demonstrates the technological prowess of this brand, a pioneer in new materials.

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Text: ISETAN MEN'S net

*All prices include tax.

For inquiries, please visit the 5th floor of the main building: Watches/Rado.
03-3352-1111 (main representative)
For inquiries via email, please click here.