We're excited to announce that Isetan Shinjuku's popular "Summer Men's Fashion Fair" will be held exclusively at the Mitsukoshi Isetan Online Store starting at 10:00 AM on Tuesday, May 26th. From loungewear perfect for enjoying "time at home" rediscovered during the self-isolation period due to the coronavirus pandemic, to summer business items you'll want to stock up on again in line with the new lifestyle, and even special fair items and seasonless staples recommended by our product staff, we've picked out some must-have items from the extensive lineup unique to the Men's Fashion Fair!

1. Let's make our time at home even more fulfilling.

With people spending more time at home due to "STAY HOME," many have likely had a good opportunity to reconsider what to wear when relaxing in the living room or dining room, realizing that "you can't really spend the whole day in your pajamas." When choosing loungewear to wear with family, the key is to strike a balance between a neat appearance and relaxed comfort. Furthermore, when working remotely, items made from high-quality materials that convey a soft atmosphere without looking too formal are particularly effective.

Making a good impression through remote work

Its ease of use, allowing you to quickly throw it on for impromptu web meetings, is its main appeal.

---

For business meetings and important conferences where you want to maintain a professional appearance even on screen, a knit jacket is recommended as it combines comfort and a clean look. The key advantage of a knit jacket is that it doesn't look too casual even when worn with a T-shirt or polo shirt underneath. Its slim silhouette creates a neat look, making it convenient for casual outings as well.

When viewed on a monitor, a knit polo shirt gives a softer impression than a pique knit.

---

This dressy knit polo shirt is a versatile item that can be worn on its own or as an inner layer under a jacket. This Mitsukoshi Isetan exclusive knit polo shirt, featuring a silhouette adapted from the popular knitwear brand BATONER , is a recommended choice in any color for a sophisticated everyday look.

Supporting the increasingly important "relaxation and refreshing feeling"

The calming colors and design make you feel relaxed both mentally and physically just by changing into them.

---

Many people are saying they feel better and their skin looks clearer while "staying home," which is probably because they're getting more consistent sleep. As a way to re-evaluate your busy days, new, clean pajamas are a great ally for both mind and body. Familyenzeite pajamas have a smooth feel and are perfect for the upcoming sweaty season. They have a proper collar to catch sweat around the neck. They are equipped with a convenient pocket on the chest and the attention to detail in the stitching ensures a comfortable fit. They suit a wide range of ages.

Cooling innerwear is a summer essential, and with this design and color, it's even suitable as loungewear.

---

These steteco pants from Family Enzeit, made with material from the underwear brand Asamery, offer a comfortable, dry feel even when you sweat, as they don't cling to your skin. The simple, solid color makes them easy to wear, and the three-quarter length makes them suitable for a wide range of outfits. They're a must-have cooling inner layer for summer, and perfect for relaxing at home or while traveling.

2. Provides comfortable support for "summer business scenes".

The state of emergency declared on April 7th (Tuesday) has drastically changed the business world. Many people have likely realized the importance of face-to-face meetings after experiencing web conferences and other forms of self-isolation. As restrictions are gradually lifted, it's important to be more conscious of what you wear and to make a good impression when interacting with others. Let's enjoy smart cool business attire.

Prepare for the rainy season starting from your feet. A pair of shoes that will boost the motivation of businessmen.

---

These business shoes, perfect for the upcoming rainy season, are made with Gore-Tex and treated with a water-repellent finish, making them not only water-resistant but also allowing moisture to escape from the upper to keep your feet dry. The plain toe and open lacing design complements business suits, and the cup insole provides a comfortable fit. With a 4E width, they are suitable even for those with wider feet.

Comfort you won't want to take off once you wear it; an essential item for surviving the hot season.

---

Wearing an undershirt that doesn't show through outerwear under a dress shirt has become quite common in summer business settings, and SEEK is a leading brand in this regard. Their invisible innerwear, which looks great even when removed, features a unique cut-off design and a soft, smooth material that's perfect for the hot season. For footwear, their shoe-in socks, which match loafers and sneakers, are a great choice.

3. Special offers to buy at the " Big Sale"

Many say that the charm of the Men's Fashion Fair lies in the joy of discovery. Not only are the prices great, but the variety of items is also extensive. This time, however, it's being held online, so you can find the best deals without having to walk around a physical venue. There are also limited-quantity items and great value sets, so be sure to get a head start and grab them!

The first step to being stylish is coordinating the colors of your shoes and belt.

---

Simply rotate the buckle to show the color you want to use, and it changes instantly. It's perfect for business, but also comes in handy for casual styles.

The comfort you feel while wearing it is truly remarkable.

---

Summer underwear that absorbs sweat but stays dry and comfortable is something you'll become addicted to once you experience it. It also suppresses the growth of odor-causing bacteria on the fibers, thus reducing unpleasant sweat odors.

This will naturally ensure social distancing.

---

Weighing just 150g, this umbrella is a convenient companion for the rainy season. While "men's parasols" are becoming increasingly common from the rainy season through to mid-summer, with social distancing being required when going out, umbrellas naturally help maintain a certain distance. Let's head out into the city with a new umbrella.

Let's replace the items we decluttered during "STAY HOME".

---

4. Our product manager gives it their seal of approval. A must-have item!

Buyers from Isetan Shinjuku Store, Men's Building have selected items they confidently recommend for the men's fashion fair. In particular, they have gathered "seasonless, ready-to-wear" items that can be used year-round, not just in summer. "If you're unsure what to buy, choose this!" and your style will be complete.

You can't go wrong with this; a staple for men, a masterpiece that will earn your affection.

---

These authentic business shoes, exclusive to Mitsukoshi Isetan, utilize the Goodyear welt construction method, making them easy to wear from the moment you buy them. The minimal outsole protrusion gives them a more elegant look, making them suitable for a variety of occasions, from business meetings to formal events and glamorous parties.

This samsonite High-Tech Combo series backpack makes it easy to organize your belongings and allows for smart and convenient access. It features convenient functions suitable for business use, such as a laptop compartment, a suitcase attachment function, and a pocket for storing a folding umbrella.


The single-strand cordovan belt features a square buckle, making it easy to use in business settings and suitable for formal attire. Additionally, the belt with a simple leather mesh base is ideal for casual occasions.


Experience the surprising and delightful comfort of these pants without an elastic waistband! The next-generation style features a raw-cut waist and hem, offering a refreshingly liberating and comfortable feel against the skin.


Photo & Text: ISETAN MEN'S net

*All prices include tax.
*Quantities are limited, so please forgive us if the item is out of stock.