This American brand offers a wide variety of classic-style eyewear designs. As exemplified by the "Boston" style, once favored by Ivy Leaguers on the American East Coast, the intellectual, sophisticated, and traditional style of a bygone era remains a central trend today.

From Wednesday, April 8th to Tuesday, April 28th, Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence will be showcasing a wide selection of eyewear from American brands. Why not find the perfect pair to be your trusted companion from the abundant variety available?

1. Blake Kuwahara, from LA, is attracting attention with his innovative eyewear.

BLAKE KUWAHARA is a brand launched in Los Angeles in 2014 by designer Blake Kuwahara, who has worked on eyewear collections for numerous fashion brands. His innovative approach and philosophy have attracted much attention and have been featured in many fashion media outlets.

On the left is the "JOHNSON," a straightforward frame-in-frame design that could be considered Blake Kuwahara's signature style. The frame shape is quite unique, but the simple round frame on the inside gives it a milder, more distinctive look. A metal part featuring the brand logo, which is an adaptation of a family crest, is embedded in the temple tips.
On the other hand, "BURNHAM" features a wild square frame with a mysterious monochrome color scheme that looks like a double bridge but isn't. It's a high-quality pair of glasses with attention to detail, such as the hinges that are neatly cut at a 45-degree angle.

2. Barton Perreira, an American brand packed with Japanese technology.

BARTON PERREIRA is a luxury brand founded in Los Angeles by Bill Barton and Patty Perreira, who previously worked together at OLIVER PEOPLES . The brand is committed to design and materials, and all its products are manufactured in Japan.

The "LARK" metal frame features a unique hexagon shape. The beautiful engraving applied throughout, including the milgrain detailing (a design technique using a series of fine dots) on the temples and bridge, gives it a classic and elegant finish.
The "EIGER" features a large, square frame with a wide lens surface, providing a good field of view. Its refined acetate frame gives it a clean and sophisticated design.

3. OLIVER PEOPLES pursue originality that is not swayed by trends.

OLIVER PEOPLES is an eyewear brand founded in Hollywood, USA in 1986. It was established by brothers Larry Leight and Dennis Leight, and Kenny Schwartz. The brand name comes from the "Oliver Peoples" sign that was next to the vintage frames that served as their starting point.

The sunglasses on the left are from a collaboration series with THE ROW , a New York fashion brand created by the Olsen twins. They feature a sharp design with a reduced vertical width.

The "MP-2" on the right is a combination frame with a slightly smaller Boston-style metal frame and plastic accents. The overall intricate engraving gives it a luxurious feel, creating a sophisticated vintage style.

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Photo & Text: ISETAN MEN'S net

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