EVENT
2020.03.25 update

JALAN SRIWIJAYA | New shoes developed in collaboration with Isetan Men's Store, aimed at millennials.

03.25 Wed -03.31 Tue
Isetan Shinjuku Men's Building B1F men's shoes
JALAN SRIWIJAYA , a popular brand of authentic business shoes that has garnered support from a wide range of generations since its debut in 2003, is releasing a new model aimed at millennials. It will be launched at a limited-time promotion held from March 25th (Wednesday) in the men's shoes section on the first basement floor Isetan Shinjuku Store, Men's Building .


Left: Straight tip, Right: Plain toe. ¥37,400 each.

The term "millennial" refers to those born between the mid-1980s and mid-1990s, roughly between the ages of 25 and 34. Many ready-made shoes currently offered by brands are based on designs produced before the 1980s, and have been considered less suitable for millennials whose foot shapes are changing along with their lifestyles.

Therefore, ISETAN MEN'S has researched the foot shapes of millennials and collaborated with JALAN SRIWIJAYA to develop a shoe last tailored to their feet. The new last, named the "Millennial Last," has a more inward curve than usual, providing firm support for the arch of the foot. The heel area, which is prone to slipping, has also been made smaller to improve the fit.


The photo on the left shows the standard model, and the one on the right shows the millennial last model. It's designed for splayfoot, with a slightly wider width, a low instep, and a small heel. Furthermore, the centerline has been shifted inward to consider the center of gravity.


For its inaugural Spring/Summer 2020 launch, the brand offers two styles: a straight-tip shoe suitable for business settings and a plain-toe shoe that also complements casual attire. In addition to the superior comfort provided by the "hand-sewn welted construction," the shoes feature calf leather from Dupuy, a French company, resulting in a finish that is both visually appealing and highly functional.

In addition, this promotion will offer a wide variety of models, including some not usually available, and the first 50 customers who purchase JALAN SRIWIJAYA products during the promotion period will receive a brand-original shoe care box as a gift.

This is a special opportunity to discover the new JALAN SRIWIJAYA , which not only offers excellent cost performance but also further refines its fitting to better suit the foot shape of Japanese people.


*Please note that the number of novelty items is limited. They will be available only while supplies last.



Event Information
JALAN SRIWIJAYA Promotion
  • Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

Photo & Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)
For inquiries via email, please click here.

Related Articles

Popular Products