When it comes to crucial moments like business presentations or important meetings, you want to make a good impression and build trust and confidence in your professional life. The brand's proposed "stealth makeup" is makeup that doesn't give the impression of being overly made up, but rather as part of your grooming routine. HIROKI, FIVEISM BY THREE's official makeup artist, will give a lecture on this.

"Stealth makeup" as a form of personal grooming.

[STEP 1] Moisturize your skin with a tinted lotion and even out any uneven skin tone.

The tinted moisturizer comes in six different shades, so choose the one that best suits your skin tone.

• Items used
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• Naked Touch Moisturizer (30mL/SPF22・PA++/6 shades) ¥5,720
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• A water-based formula with a refreshing and pleasant feel. Simply spread it on your skin to naturally cover areas of concern such as dark circles and redness around the nose.

[STEP 2] Spread the bar-type foundation evenly using a brush.

Apply the bar-type foundation directly to your cheeks, forehead, nose, and around your mouth, then use a rocking round brush to spread it evenly across your entire face, working from the inside outwards. "For areas of concern such as dark circles or redness, apply another layer of foundation and gently pat it in with your fingers to cover them," says HIROKI.

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• Naked Complexion Bar (10g/ SPF19・PA++/ 15 shades) ¥5,720
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• Transforms skin problems caused by sun exposure and dryness into a healthy-looking complexion. Spreads easily and is less likely to leave streaks.

• Items used
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• Rockin' Round Brush ¥7,150
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• A brush that helps you achieve a more natural and beautiful base makeup finish. Its shape makes it easy to reach into sideburns and between beard hairs.

 

[STEP.3] The final step in your base makeup routine is to lightly apply powder all over your face to create a matte, clean-looking complexion.

• Items used
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• GameFace Camo Kit Refill (12g) ¥4,180 *Case and brush sold separately
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• This face powder controls excess oil and shine, giving you a clean and fresh look. It also helps your base makeup last longer.

[STEP.4] Groom your eyebrows

Use the included spoolie brush to groom the direction of your eyebrow hairs, then draw from the center towards the arch, filling in any gaps. Draw from the arch to the tail and then to the head, and finally lightly blend the entire look with the spoolie brush.

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  • Items used
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  • Eyebrow Stick (5 colors available) ¥2,640
  • *Holder sold separately
  • With its powder-like, soft texture, it creates a natural finish with just a swipe along your eyebrows. Available in 5 colors to match your eyebrows and hair color.

  
  
  

[STEP.5] Add softness to your expression with eyebrow mascara.

Apply an appropriate amount to your entire eyebrow using the included brush. "If you want a stronger look, first apply against the direction of hair growth, and then apply in the opposite direction, along the direction of hair growth," says HIROKI.

• Items used
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• Covert Definition Tool (for eyebrows & beard) (6 colors) ¥4,400
• Mascara that changes the color of your eyebrows and beard to manipulate your appearance. It doesn't stiffen or become crunchy, but instead gently shapes the lashes.

[Before]

I'm concerned about dark circles under my eyes and uneven skin tone. My eyebrows are also sparse, giving me a rather dull appearance.

[After]

The skin tone is now even, giving a clean and fresh look. Adding eyebrow fillers gives a more refined and sharp appearance.

• A chance to easily try out popular items from the brand.
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• Starter Set: ¥13,420
• Rockin' Round Brush (full size), Naked Complexion Bar (10g/ SPF19・PA++/full size), Purge Performance Wipes (1 pack), Mobile Mesh Pouch
• *At the store, you can choose one product and color from the following two types of base makeup.
• Naked Touch Moisturizer (30mL/6 shades)
• Naked Complexion Bar (10g/15 colors total)
• Start a new grooming routine with FIVEISM by THREE. This limited-edition set, which includes a convenient pouch perfect for business trips and travel, is recommended for men who want to start their new life with a fresh impression.