EVENT
2020.01.29 update

"The Shoe Shine and Bar," a new shop led by world shoe polishing champion Yuya Hasegawa, has opened for a limited time at Isetan Shinjuku.

01.29 Wed -02.04 Tue
Isetan Shinjuku Men's Building B1F men's shoes
BRIFT H, a shoe polishing specialty shop run by world shoe polishing champion Yuya Hasegawa, will open its first pop-up shop for its new bar-integrated store, THE SHOESHINE AND BAR, at Isetan Shinjuku Store. The pop-up shop will be open for one week only, from Wednesday, January 29th to Tuesday, February 4th, on the first basement floor Isetan Shinjuku Store, Men's Building in the men's shoe section.

"The Shoeshine and Bar" is a new concept store from "Brift H" located along Shintora Street, which extends from the foot of Toranomon Hills Mori Tower. The store has a bar counter with 5 seats in a space of approximately 30 square meters, and one shoe shiner and one bartender are always on duty. They offer a full bar menu including authentic cocktails, and you can enjoy the rich flavor of gin, including the store's original "Shoeshine Negroni" (1500 yen). *Alcohol will not be served at this event.
While Brift H's flagship store in Minami-Aoyama primarily caters to shoe enthusiasts, this new location is intended for use by employees of foreign companies and IT businessmen working in the adjacent Toranomon Hills. The shoe shining menu will also prominently feature the polishing of leather sneakers that they wear with their business casual attire.
The event at ISETAN MEN'S will feature original shoe care goods from "Brift H," as well as the pre-release of special shoe polishing aprons and gloves from "The Shoe Shine and Bar." A shop that fans have been longing for will finally make its appearance.

■Related Articles: [Feature | Interview] BRIFT H's next move is the leather sneaker, Shine

Event Information
"Brift H" Promotion
  • Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

Craftsman scheduled to visit

▪ January 29th (Wed) - February 2nd (Sun) Makoto Akatsuka
▪ February 3rd (Monday) Koya Inada
▪ February 4th (Tuesday, National Holiday) Yuya Hasegawa

Menu (Prices)

▪ "S Course" 2,750 yen (Duration: approx. 25 minutes)
▪ "Course A" 3,300 yen (Duration: approximately 30 minutes)
▪ "Course B" 2,200 yen (Duration: approximately 20 minutes)

*Reservations will be given priority. For more information, please contact us at the number below.
*The time may vary.

Text: ISETAN MEN'S net

*Alcohol will not be served at this event.
* Isetan Shinjuku Store, Men's Building will close at 5:00 PM on Saturday, February 1st.
*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)
For inquiries via email, please click here.

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