Kei Sugimoto's eyewear is known for its edgy and original designs, as well as its commitment to comfort and visual clarity. From December 26th (Thursday), a promotion will be held at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence, featuring a diverse lineup of eyewear, including evolved popular models and long-awaited new models.

Kei Sugimoto is based in Fukui Prefecture, a renowned mecca for eyeglasses. The brand believes that its role is to create products that utilize the skills of craftsmen, and it produces eyewear through a "trinity" of customer requests, the skills of craftsmen, and design.

Even now, with mass-produced eyeglasses dominating the market, this brand continues to uphold traditional craftsmanship, such as hand-polishing finishes, to create eyewear that can be worn with any style. A key appeal of the brand is the beauty of the polishing done by skilled artisans, as exemplified by their popular "KS-72" model, which achieves a metallic sharpness and refined silhouette by being crafted from 8mm thick acetate, thicker than typical acetate frames.

This promotion introduces the "KS-123," an evolved model of the "KS-72" equipped with a uniquely designed spring. A leaf spring is used in the part that presses against the temples, resulting in a comfortable fit. In addition, the "KS-130," which features a sharp style based on a vintage-inspired Wellington, uses a celluloid frame that was produced in the early days of the brand's establishment. This is a long-awaited new model for fans, the first in about 10 years.

"The frame speaks for itself without saying a word." We invite you to try these exquisite eyewear pieces, born from undeniable technical skill.

Related Article ▶ Eyewear Designer Yoshihiko Sugimoto | 44 Years Dedicated to Eyewear, High-Quality Originality Born from a "Trinity" Policy