From November 13th (Wed) to 26th (Tue), Isetan Shinjuku Store, Men's Building 5th Floor = Men's Tailored Clothing will be hosting HERNO promotion. During the event, a wide range of models will be available, including models not usually carried at Isetan Shinjuku Store, Men's Building focusing on the "Laminar" collection which combines functionality and design.



The "Laminar" series, which started as a collaboration between Italian fashion house HERNO and Gore, the company that owns Gore-Tex, is a popular collection that boasts a variety of functions including water repellency, windproofness, and breathability. Starting this season, HERNO 's original material development technology has made remarkable progress, expanding the range of variations to include wool materials, jacquard, and printed patterns.


This promotion features a wide range of items from the "Laminar" series, just in time for the full winter season. The popular trench coat, a staple for business attire, uses water-repellent and breathable fabric for the outer shell and down or polyester quilting for the lining, resulting in an elegant and stylish finish while maintaining functionality. The sporty down jackets have also been modernized with a more compact, less bulky silhouette. In addition to solid colors like black and navy, there is a significant increase in the use of trendy colors and printed patterns.

Be sure to check out our limited-time promotion featuring the entire "Laminar" series, which embodies Italian aesthetics.

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