The brand's seriousness is evident in its opening of a second store in Tokyo.

MooRER is a brand that was founded in Verona, Italy in 2006. Originally developed by an outerwear factory, it has now grown into a total collection. Its first store opened on Via della Spiga in Milan, a street lined with luxury brands, and its second store opened in Ginza, Tokyo. This undoubtedly reflects the brand's ambition to compete in Japan, a country known for its discerning taste in luxury goods.

ISETAN MEN'S has been paying attention to MOORER from an early stage. They use Siberian white goose down and are particular about using original parts for everything, from buttons to zippers. In terms of quality, they have obtained a quality control guarantee certified by the Italian government, which is known to be difficult to meet.

MooRER rarely offers custom-made models, but ISETAN MEN'S has managed to secure a custom design. This is a testament to the strong trust placed in them by their supplier. Buyer Inaba speaks with pride.


"This is something special only ISETAN MEN'S having recognized and nurtured the brand earlier than anyone else. While leading select shops across Japan are now all paying attention to MooRER , we are confident that ISETAN MEN'S , with its exclusive models, can offer a luxury collection that is a step ahead."

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▼ 1. MooRER 's luxurious and elegant down jacket, perfect for urban winters.
▼ 2. The seriousness of the brand that opened its second store in Tokyo
▼ 3. Three popular MooRER models selected by ISETAN MEN'S Store

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