For those who wear top-of-the-line tailored suits, choosing a winter coat can be a challenge. Ideally, one should wear a wool tailored coat, but unfortunately, it's a bit too formal for the Japanese dress scene. While it might be acceptable for formal occasions like weddings and funerals, it feels too dressy for everyday wear or business attire. On the other hand, the lightweight trench coats and single-breasted coats popular as business coats in Japan are not exactly warm. Many fashion media outlets struggle with their winter coat features because they can't overcome the undeniable truth that "down is the warmest."


However, there is one Italian brand that releases truly authentic winter outerwear: HERNO . Known as a top outerwear house even within Italy, the brand has developed lightweight, low-bulk down wear using an injection molding method that does not involve packing. Its collection, which covers everything from classic coats to the latest sports outerwear, shares modernity and sportiness, recreating the elegance of classics with cutting-edge sports utility, resulting in a lineup of highly functional outerwear and coats.


Among them, the "Laminar" series is a collection that features elegant outerwear and coats while utilizing Gore-Tex, a high-performance material used in outdoor sportswear. This series, which has been loved by well-dressed people around the world for its skillful use of Gore-Tex to create stylish outerwear, has finally developed a new material in-house this season. The new "Laminar" coats, which have the same breathability and waterproofing as Gore-Tex while retaining the feel of high-quality wool, have given birth to down wear with an elegance that will satisfy even the most discerning tastes, like those who have a suit tailored by a renowned tailor.

ISETAN MEN'S also features a wide selection of HERNO collections every season. The Laminar series mentioned earlier is a highlight this year. Let's take a look at the top 3 must-see items for this season.

---

---

■ Top 3 Must-Have Down Outerwear from HERNO
▼ 1. Italian-made trench coats suited to the Japanese business scene
▼ 2. A hooded tailored down jacket that you can wear instead of a regular jacket.
▼ 3. A sporty twist on a luxurious cashmere Chester coat.

Photo: ISETAN MEN'S net
Text: Yasuyuki Ikeda

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Men's Tailored Clothing
03-3352-1111 (main representative)
For inquiries via email, please click here.