Focusing on the brand's exquisitely designed new textile accessories, ETRO , a leading Italian luxury brand, will be holding a limited-time pop-up store Isetan Shinjuku Store, Men's Building 1F = Promotion from November 20th (Wednesday). Visitors can enjoy textile items from the 2019-20 Autumn/Winter collection in a special setting.

New colors of shawls and the Arnica series are being launched exclusively at Isetan Shinjuku Store !

Textiles have been ETRO 's DNA and heritage since its founding. This pop-up store will feature a wide variety of textiles, including the brand's iconic paisley pattern expressed in various forms.


Of particular note is the shawl, exclusively at Isetan Shinjuku Store , which embodies the essence of ETRO —elegant and original—perfect for the gift-giving season. Additionally, new items from the "Arnica Bianca" collection, featuring ETRO 's signature paisley pattern rendered in white, will be introduced ahead of other stores.

I want to fully experience the textile magic of Etro, whose vibrant colors create a sophisticated atmosphere, starting with the shawl available exclusively at Isetan Shinjuku Store .

ETRO , a leading Italian luxury brand, is currently hosting a limited-time pop-up store, "ACCESSORIES COLLECTION FALL WINTER 2019-20," at Isetan Shinjuku Store, Men's Building 1F = Promotion area until December 3rd (Tuesday). Focusing on "textiles," which have been ETRO 's DNA since its founding, the store offers a wide variety of designs, including the brand's iconic paisley pattern, to add a touch of glamour to the holiday season.


Shawls and new colors of "Arnica" will be unveiled exclusively at Isetan Shinjuku Store

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The interior walls, adorned with a vibrant red that complements ETRO 's beautiful and distinctive textiles, will further enhance the holiday season of 2019. Within this setting, a collection focusing on textile accessories will be presented.

The shawls, exclusively at Isetan Shinjuku Store are made from rayon cashmere and offer a fresh interpretation of classic shawls, including combinations of paisley and pattern blocking. A total of seven designs are available. Also not to be missed are the traditional paisley shawls and the thick shawls with a silk outer layer and a cashmere inner layer.

Furthermore, ETRO 's signature "Arnica" line will be expanded with a new color, Bianca (white), starting with the Spring/Summer 2020 collection, and will be unveiled for the first time at Isetan Shinjuku Store, Men's Building . Arnica is made from jacquard woven fabric with a special resin coating, and while Nera (black) and Azzurra (navy) have been available previously, the Bianca collection will feature a wide range of bags and SLGs (small leather goods) with a tone-on-tone, delicate design.


Arnica's popular "fabric accessories," including the Bianca (white) bag, is suitable for both men and women, making it a great gift option to consider this year.

Etro World will get you in the party spirit.

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ETRO 's limited-time pop-up store primarily features a men's accessories collection centered around textiles, but the textile jackets, perfect for holiday parties, are also noteworthy. From botanical and paisley jacquard weaves to crazy patchwork and checks, the skill of creative director Keen Etro is evident in every detail, and the collection suggests even more glamorous outfits when combined with shawls.


The collection, which richly expresses the unique charm of ETRO textiles, will showcase an elegant and original style in a vibrant pop-up store.



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*Quantities are limited. We apologize for any inconvenience.

inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = Men's Luxury
03-3352-1111 (main representative)