From Wednesday, October 30th to Tuesday, November 5th Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary will host a pop-up store for TEXT, a new brand that pursues sustainability in fashion with the concept of "Farm-to-Closet".

In the fashion industry today, particularly in Europe and the US, there's a growing trend towards organic and sustainable practices. Similar to the food industry, there's increasing interest in traceability—the ability to see "when, where, and by whom a product was made." Text is the third brand launched in Autumn/Winter 2019 by designer Shunsuke Ishikawa, known as a pioneer in bringing traceability to fashion. It follows MARKA and its high-end line, MARKAWARE.

In this pop-up, Ishikawa travels to all corners of the world, discovering environmentally responsible materials and disclosing the factories that produce them, resulting in a collection that can be worn with peace of mind and confidence.

During the pop-up period, a special video will be shown in-store that follows the process from encountering rare colored alpacas to transforming them into clothing. Additionally, designer Ishikawa is scheduled to visit on November 2nd (Saturday) (from 1 to 6 pm). This will be a special opportunity to see the actual products firsthand and hear about their background directly from him.