I'm sure you'll think, "That's just right!"

1LDK is holding a pop-up store. Their collection, which champions a "new standard" in Tokyo style, is, in a good way, very "ordinary." Rather than edgy designs, they aim for an elegant atmosphere. Rather than a vivid presence, they consider comfortable materials and silhouettes, and a subtle sense of relaxed style to be their "signature." In a sense, this is a stark contrast to the worldview of Isetan Men's, which has long been called "Japan's leading fashion mecca."

"To be honest, when this project started, it had been a while since I'd visited Shinjuku and Isetan Men's. I walked around each floor after the renovation, and I was reminded once again that it truly is a 'department store' in every sense of the word, from luxury maison brands to up-and-coming new brands."

Just as Mr. Miyoshi rarely has the opportunity to shop at department stores, many customers who are attracted to 1LDK apartments prefer a shopping experience that involves targeting specialty stores in quiet areas such as Nakameguro and Aoyama.


"I think that neither I nor 1LDK's customers have much connection to the Shinjuku area or department stores. But I think it would be very exciting for such customers to see high-end brand collections in a global showcase like Isetan Men's. I'm sure that 1LDK's collection will also be fresh for Isetan Men's customers, and they'll think, 'This is just right!' So I see this pop-up as a valuable opportunity for both sides to discover a new world and gain surprises and insights."

1LDK, known for its shop-original Universal Products and a wide selection of high-end domestic and international brands, is often the talk of the town for its unique, bespoke items. This pop-up store will also feature plenty of exclusive items that can only be purchased here.

"Of course, we want you to experience the world of 1LDK, but we also have a variety of special items prepared. 1LDK is celebrating its 11th anniversary this year, and while anniversary items will be available at the Nakameguro 1LDK from the 13th (Sunday), we plan to specially re-release a limited number of them for this pop-up event."



Kiichiro Asakawa's brand ssstein commissioned a blouson and pants set in gun club check fabric. This was done with current trends in mind, while also keeping in mind Isetan Men's, which Mr. Miyoshi describes as having a "mature image." In addition, 1LDK has also ordered custom items from popular brands that have become familiar to customers, such as Crepuscule and Uru, each specializing in their respective signature items.

"Regarding the bespoke items we produce every year, including our regular buying, I don't take the lead as the director; instead, I leave it to the store managers at each 1LDK store. They are the ones who truly know what our customers want, as they communicate directly with them at the shops. Of course, I make the final decision after hearing each store's proposals. The store managers also come up with the ideas for how to present and promote the items in their stores. I believe that it's only by thinking and executing the ideas themselves that they can communicate with customers in the right words."

What kind of items will be on display at the pop-up store that suit their tastes, and what kind of words will we hear? The event will only run for a week, from Wednesday, October 16th to Tuesday, October 22nd. It is sure to be an interesting event that you won't want to miss.


inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary
03-3352-1111 (main representative)