NEWS
2019.10.02 update

Nudie Jeans | Sustainable, one-of-a-kind jeans made from recycled denim are available for a limited time!

From October 2nd (Wed) to 15th (Tue), the Men's Contemporary section on the 6th floor of Isetan Shinjuku Store, Men's Building will focus on Nudie Jeans' sustainable creations. A limited-time selection of one-of-a-kind jeans made from recycled denim will be available.


The brand has been running a reuse project since 2018.

This project, which collects denim, cleans and repairs it, and then resells it, aims for a complete circular economy that is environmentally conscious. By not letting denim fabric go to waste and instead delivering it to new users, it encourages long-term use of the product, and by returning the fabric to yarn and regenerating it into new products.

The items being sold at Isetan Shinjuku Store, Men's Building this time are a denim collection made from denim collected from customers, cleaned, and then repaired using vintage fabrics and antique kimonos. Each pair of denim, revived using old Japanese fabrics, has a unique design.

We invite you to visit our store and find your own unique, one-of-a-kind item.

Text: ISETAN MEN'S net

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary
03-3352-1111 (main representative)
For inquiries via email, please click here.

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