Held annually in January and June in Florence, Italy, "PITTI IMAGINE UOMO" is one of the world's largest international trade fairs for men's ready-to-wear clothing. Supported by a rich history and tradition, it is a festival of menswear, with over 1,200 brands and manufacturers from both Japan and abroad exhibiting. As well-dressed men from all over the world attend, it is also known as a major venue for fashion street style photography, attracting attention from media worldwide.

"PITTI IMAGINE UOMO @ ISETAN MEN'S," which recreates the Pitti Uomo event at Isetan, is celebrating its 12th year this year. The store interior recreates the displays from the event, and designers and directors from Italy will be visiting to greet customers. You can enjoy shopping and fashion discussions while receiving styling advice directly from them. You're sure to enjoy taking photos with these regular street style photographers as well.

The event runs from Wednesday, September 18th to Tuesday, October 1st. We spoke to various people involved with Pitti Uomo, and we encourage you to visit and discover your own unique Pitti experience based on their thoughts on Italian fashion.

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▼ 1. Tomohiro Inaba (Mitsukoshi Isetan Buyer)
▼ 2. Tomoka Takada (Creative Director, "Colony Clothing")
▼ 3. Mika Hirose (Model/Talent)
▼ 4. KING MASA
▼ 5. Hiroshi Ishii (Editor-in-Chief of 'LEON' magazine)

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Event Information

PITTI IMMAGINE UOMO @ ISETAN MEN'S
□September 18th (Wednesday) - October 1st (Tuesday)
□ Isetan Shinjuku Store, Men's Building 5th Floor = Men's Tailored Clothing

▼ Participating Brands
ACATE, BAUDOIN&LANGE, BELVEST, C QP, DRUMOHR, ERNESTO, FEDE, FORTELA, GTA, HERNO, LARDINI, LBM1911, LUIGI BORRELLI, PT TORINO, TAGLIATORE