The Isetan Men's Net editorial team infiltrated "AUDIO," a night event held every fourth Friday of the month at the "dunhill BAR" inside the Ginza flagship store of the British luxury brand dunhill.

Carrying the momentum from Paris Fashion Week, the event space, which perfectly captured the current mood of Dunhill, felt like a "Hidden Place" that had appeared in Ginza, a gathering place for sophisticated adults who know how to have fun.


This summer, the event, held once a month at the Dunhill Ginza flagship store, features DJ Toshio Matsuura, who is active not only in Japan but also around the world, as a regular performer. On this particular day, Shuya Okino of KYOTO JAZZ MASSIVE also made a surprise appearance as a secret DJ, energizing the venue with high-quality music.



As it was a special event, the drinks and food were all unique and could only be enjoyed on that day. Fish and chips, known as bar food in the UK, were served in a casual cup, and the drinks were carefully selected from hundreds of menu items, all offered in a cash-on-delivery style for 500 yen.



I was happy to see mojitos on the menu, fitting for summer, but I personally enjoyed a very pleasant time with smoked bonito flakes as a snack, along with beer and sparkling wine.


Dunhill has recently been showing remarkable momentum, including consistently holding runway shows at Paris Fashion Week and vigorously releasing new products that offer a modern interpretation of its archives. The brand plans to continue holding similar events at its Ginza flagship store.

The Dunhill Ginza flagship store, which underwent an expansion and renovation last September, consists of a first floor showcasing the collection line, a shoe area on the second floor, and a tailoring area on the third floor. Bespoke rooms, marble tables, sofas, and other furnishings create a relaxed atmosphere.

The lounge bars on the second and third floors are produced by TRANSIT GENERAL OFFICE, with food supervised by Yoshihisa Akiyama, head chef of Ginza Rokugan. The barber on the second floor collaborates with businesses from other industries, such as The Barba Tokyo in Kanda, Tokyo, to convey the brand's worldview.