ISETAN Shoe Fair 2019 – The dazzling world of the ISETAN Shoe Fair.
2019.08.29 update

Here's a look at more items and events from the shoe fair.

  1. GEOX
  2. White Label
  3. PATRICK/Patrick × MBT
  4. SPINGLE MOVE
  5. Pantofola d'Oro
  6. SUPERGA
  7. Hiko Mizuno College of Jewelry Shoemaker Course (Hiko Mizuno Jewelry College)
  8. H. Katsukawa
  9. Nao Yokoo

GEOX


New shoes inspired by Formula E.

Formula E, a formula car race using electric vehicles, started in 2014. As a replacement for internal combustion engine car races, it has progressed with each passing season, and major car manufacturers such as Porsche, Nissan, and Mercedes-Benz have begun to participate. And it feels very natural that GEOX, which makes "breathable" footwear that ensures breathability with its unique technology, is involved in such a cutting-edge motorsport race, given that each company is striving for innovation.

At this year's ISETAN Shoe Fair, GEOX will have a booth related to the Formula E team "GEOX DRAGON." They will be unveiling the new "GEOX Aerantis™," which is also provided to drivers and team members who operate in demanding environments. This new model combines an inner breathing system that ensures breathability inside the shoe with a net breathing system in the sole, and is said to offer groundbreaking "breathing" performance.
GEOX Aerantis
The new "GEOX Aerantis™" is also supplied to the "GEOX DRAGON" team. It features a special inner lining with air pockets, creating space between the foot and instep with the "Inner Breathing Shim," and a "Net Breathing System" with a membrane and protective net that prevents water droplets from passing through and has micropores larger than water vapor molecules. This combination creates a comfortable fit. ¥24,000 + tax
GEOX DRAGON Formula E team


This is the Formula E car of the "GEOX DRAGON" team. The chassis, called "Gen2," which was introduced in the 2018-19 season, has a more spartan feel than its predecessors. This season, the "GEOX DRAGON" team consisted of three drivers: JOS EMARIA LOPEZ, MAXIMILIAN GUNTHER, and FELIPE NASR, who competed in races held in 12 cities around the world.


White Label


This is a 3D measurement of the foot. Since the measurement was taken for women's shoes with heels, the heel is elevated. You can faintly see the outline of the shoe, derived from the shape and condition of the foot.

3D measurement and printing for creating wooden molds.

White Label is a shoe brand that primarily focuses on women's footwear, realizing a completely new approach to made-to-order shoes using 3D measurement and printing. The method involves first taking 3D measurements of the foot from all angles, then using this measurement data as a base, and combining it with digital data from the traditional wooden last-making process by craftsmen, before using a 3D printer to cut the wooden last. As a result, a higher level of fitting is possible, and the wooden last-making process can be sped up.

At the ISETAN Shoe Fair, they will be showcasing made-to-order men's shoes that utilize this technology. The shoes will be manufactured by a Japanese shoe factory, using lasts created with a 3D printer. This could truly be considered a new frontier for Made in Japan craftsmanship. Prices start from 150,000 yen + tax.


Resin material for 3D printers. This is used as the base for creating wooden molds.


This is a 3D printer cutting a wooden mold.



PATRICK/Patrick × MBT



This guide provides instructions on posture improvement techniques using MBT (Membranous Body Testing).

To commemorate the collaboration between PATRICK and MBT, which will be available for pre-sale at the ISETAN Shoe Fair, a posture improvement clinic will be held by Jin Makino, who is also trusted as a marathon completion expert. Participants will actually wear MBT sneakers with the same sole type as the one used in this collaboration model, and Mr. Makino will give an easy-to-understand lecture on improving posture and walking style, and the effects that result. This is an experience that everyone should definitely try, even if they are not purchasing the collaboration model.


MBT stands for "Masai Barefoot Technology," and was created in 1996 by a Swiss engineer who noticed the Maasai people walking barefoot. MBT shoes bring out a new way of walking, even on hard asphalt.


Hitoshi Makino
Born in Tokyo in 1967. He works as an athletic trainer and strength and conditioning trainer. He established the Japan Marathon Club, which specializes in coaching amateur runners, utilizing his diverse knowledge and experience, from helping athletes recover from injuries to improving their performance. He himself has participated in numerous endurance competitions, including full marathons, triathlons, and mountain races. He is the representative of Sports Network Service Co., Ltd.

Event Information
Walking consultant Hitoshi Makino's MBT Posture Improvement Clinic
 □ September 12th (Thursday) ① 2 PM - 4 PM ② 5 PM - 7 PM □ MBT booth at ISETAN Shoe Fair 2019
*Participation is free


SPINGLE MOVE



Pattern order where you can also choose the sole.

Based in Fuchu City, Hiroshima Prefecture, Spingle Move is a shoe brand that pursues Japanese-made sneakers using the vulcanized manufacturing method. Their commitment to craftsmanship is highly regarded not only in Japan but also overseas. We are now hosting a pattern order event for Spingle Move. Based on the low-cut (SPM-101 type), you can choose and combine your favorite items from 3 types and 20 colors of leather, 2 colors of side tape, and 4 colors of sole to create your own original Spingle Move.

You choose and combine three parts: the upper, the sole, and the foxing tape that goes between them. Available sizes range from S (24.5 cm) to XL (28.5 cm).

Event Information
Spingle Move Pattern Order Event
 □September 11th (Wednesday) - 16th (Monday)
■Price: From 21,000 yen + tax ■Delivery: Approximately 3 months later


Pantofola d'Oro


Easy-to-understand custom ordering using a PC.

This long-established Italian sneaker brand has its roots in wrestling and soccer shoes. At the ISETAN Shoe Fair, they are offering a "custom order" service for the brand. Customers can choose from two popular models, "TSL20" and "90LV," and easily order their shoes by customizing the upper, lining (smooth leather or suede leather), sole, eyelets (TSL20 only), shoelaces, and more on their PC.

Made-to-Measure, which has been held in various countries around the world and has been very popular. Delivery is scheduled for mid-January. ¥30,000 + tax

SUPERGA


Customize your eyelets from a total of 15 colors.

An "eyelet customization event" is being held using the masterpiece model "2750 (white)" from a leading Italian sneaker brand. This DIY event involves choosing the size of the shoes you want to customize, then selecting eyelets from 15 different colors, and attaching them yourself. It's fascinating to see how much the look changes with the eyelets. It might be a great idea to create a one-of-a-kind gift or customize a pair of shoes together.

The actual work will take about 15 minutes, but choosing the right eyelets will likely take some time. ¥7,200 + tax

Hiko Mizuno College of Jewelry Shoemaker Course
(Hiko Mizuno Jewelry College)


Creations by students who will shape the shoe industry of tomorrow.

The shoemaking course at Hiko Mizuno Jewelry College has produced numerous talented individuals who will shape the shoe industry since its establishment. At the ISETAN Shoe Fair, works created by students currently enrolled in the course are on display. Though still somewhat rough around the edges, these shoes are full of originality, making them a joy to behold and inspiring to look at.

They will be learning a wide range of skills, from design and shoemaking techniques to everything from sneakers to classic shoes.

H. Katsukawa


Shoes made from "Nivea leather" are a great choice now.

"Nibe leather" is made from parts of the animal that are close to the flesh and not normally used for leather. Designer Eiichi Katsukawa, who creates beautiful shoes from this leather with its uneven, fuzzy surface, is holding a custom order event for his leather shoes under the brand "H Katsukawa." First of all, you'll want to try it on and experience its rich, natural texture.

H. Katsukawa
Nivea Leather Shoe Order Event Dates: September 15th (Sun), 16th (Mon)
Venue: ISETAN Shoe Fair 2019 Two models are available: full brogue and double monk strap. Sizes are...
Delivery time is approximately 3 months for sizes 24 to 29 (0.5 cm increments).
Price: ¥64,000 + tax

Nao Yokoo


A new kind of bespoke shoe that transcends classic styles.

Naoshi Yokoo (pictured), a shoemaker who mastered the art of handmade shoemaking before becoming independent and developing his own unique bespoke shoemaking style, creates shoes that possess an avant-garde presence while utilizing classic shoe details and techniques, resulting in a one-of-a-kind appeal unlike any other. You can experience his world at the ISETAN Shoe Fair.

Shoemaker Yokoo's Direct Order Event Dates: September 15th (Sun), 16th (Mon)
Venue: ISETAN Shoe Fair 2019. Delivery time: approximately 1 year. Semi-custom orders start from ¥200,000 + tax.
Full custom order from ¥400,000 + tax

*All prices are exclusive of tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)
For inquiries via email, please click here.

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