VERSACE Fall/Winter 2019 collection proposes pop and playful styling that breaks away from the defensive trends of today's world. A pop-up store showcasing the "Versace Attitude," which challenges conventional fashion concepts and stereotypes, will appear at Isetan Shinjuku Store, Men's Building 2F = Men's Creators from August 21st (Wed) to October 29th (Tue).

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Its bold design and glamorous appeal are truly one of a kind.

VERSACE Fall/Winter 2019 collection proposes styling that overturns existing concepts that have been defined as masculine. Creative director Donatella Versace explains the background of the collection, saying, "In the 90s, there was a solid concept of masculinity, but fashion has evolved dramatically since then, and now, just like back then, it's no longer possible to clearly define what it means to be a man."

VERSACE pop-up store at Isetan Shinjuku Store, Men's Building 2nd floor = Men's Creators, features printed items that convey the brand's DNA even when worn alone, as well as coats, jackets, and blousons that can be styled dressy or casual depending on the coordination, and a Japan-exclusive accessory collection to enhance the styling.

This season's iconic "can badge" series, as well as the "Chain Reaction" and "Cross Chainer" lines, which debuted last year and have garnered attention from sneaker enthusiasts, will be available in a wide variety of styles, including special limited editions. Popular items that showcase the brand's essence, such as belt bags, pouches, wallets, and caps, will also be available.

VERSACE 's latest collection is imbued with messages in every detail, from the brand logo and house codes to patches featuring ironic phrases. Its free layering style, transcending gender boundaries, is poised to create the next generation of fashion.

Event Information

VERSACE Pop-up Store

□August 21st (Wednesday) - October 29th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators

Text: ISETAN MEN'S net

*All prices include tax.

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Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators
03-3352-1111 (main representative)
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