Following the "GO LOGO" series, which reinterpreted the brand's iconic V logo and debuted this spring, this autumn sees a shift to the "VLOGO" motif. A limited-time pop-up store themed around the "VLOGO," unveiled in VALENTINO's 2019-2020 Autumn/Winter collection, will open on the 1st floor of the main building, The Stage, from August 21st (Wed) to 27th (Tue). The store will feature new apparel printed with the much-talked-about "VLOGO," as well as the "VSLING" handbag collection and other iconic items for both men and women. In addition, collaborative items with MONCLER , which caused a sensation last year, will be available here before anywhere else. Don't miss this chance!

Blouson jacket: 280,800 yen. Available exclusively at Isetan Shinjuku store.

What is the "VLOGO" motif that is the theme of this pop-up event?

The letter "V" placed within an oval is an icon that represents the identity of the Valentino fashion house, and this new logo, reinterpreted by creative director Pierpaolo Piccioli, is inspired by 1970s shapes. This pop-up store will feature a full range of items with the "VLOGO" motif.

Since its debut in Spring/Summer 2019, the brand has expanded with variations such as oversized designs and "custom-made" pieces that are deconstructed vertically and horizontally and then randomly reassembled, and has been designed to suit a wide variety of materials including fabrics, leather, and metal.

MONCLER collaboration items are back!

In the Fall/Winter 2018 season, MONCLER 's expertise and Valentino's style came together, and they collaborated again for the Pre-Fall 2019 men's and women's collections.

This collaboration features a modern style with the maison's key "VLOGO" prominently displayed on the front. Valenti's iconic logo and MONCLER 's signature down jacket are seamlessly blended together.

For men, the short blouson comes in four color variations: navy (pictured), black, white, and red. For women, the short blouson comes in three colors: black, white, and red, and a long blouson in red is also available.

Event Information

Valentino Pop-up Store

□August 21st (Wednesday) - August 27th (Tuesday)

□Isetan Shinjuku Main Building 1st Floor = The Stage

* Click here for detailed sales information on Wednesday, August 21st.

*All prices include tax.
*Quantities are limited. We apologize for any inconvenience.

Text: ISETAN MEN'S net

Main Building, 4th Floor = International Luxury (Women's)
Isetan Shinjuku Store, Men's Building 4th Floor = Men's Luxury (Men's)
03-3352-1111 (main representative)
For inquiries via email, please click here.