EVENT
2019.07.17 update

New eyewear from the MYKITA x MAISON MARGIELA collaboration is now available!

07.17 Wed -08.06 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project
MYKITA a modern and stylish German eyewear brand, is holding a promotion. From Wednesday, July 17th to Tuesday, August 6th, a wide range of products, including new collaboration models with the popular Maison Margiela , will be on display at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence.

Founded in Berlin, Germany in 2003, MYKITA has established a unique identity of "the fusion of beauty and technology" by employing groundbreaking screwless hinges, and continues to demonstrate exceptional technology and relentless innovation. MYKITA 's minimalist yet distinctive designs have also attracted attention from the fashion industry, leading to collaborations with renowned luxury brands.

In this promotion, we've picked out four noteworthy models from our popular collaboration with Maison Margiela to showcase.

Two models from the "RAW" series, which features a rough surface due to the deliberate omission of the final polishing process as a technique to bring out individual differences.
"MMRAW011 col.842" ¥66,960 The exposed metal at the base of the temples gives it a modern impression that is typical of MYKITA . It features a front with a rough finish and stainless steel that provides a flexible fit, and the color, which is made of a monochrome tortoiseshell fabric with a rough finish, enhances the charm of the wearer.
"MMRAW016 col.858" ¥66,960 The front shape is a teardrop shape, which is unusual for a acetate frame. The soft off-white color blends easily with the face, and the sharp transitions between the surfaces make this a beautiful piece.
 

Two models from the "CRAFT" series, characterized by its outlines that give sheet metal a solid finish.
"MMCRAFT007 col.051" ¥68,040
The design features a distinctive pattern of repeated "M"s engraved on the bridge and temples, resembling a classic metalwork design.
The slightly square Boston-style front frame with a double bridge gives it a classic look. The lenses are not clear, but rather a lightly tinted gray, and are ready to wear as is.
"MMCRAFT011 col.445" ¥68,040 A classic shape featuring a polygonal front.
The gunmetal-colored frame features a clearly engraved "M" font, showcasing the new possibilities of sheet metal eyewear. The lightweight feel characteristic of MYKITA is also present. These lenses are a lightly tinted gray.




MYKITA Promotion
 □July 17th (Wednesday) - August 6th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)
For inquiries via email, please click here.

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